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insideoutpatio.ca website review

Visit site (opens in a new tab)Reviewed 12 November 202628 issues · 78 checks

This review found 28 issues worth fixing on insideoutpatio.ca, 11 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
87 ms77 msMay 23Nov 780 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202678 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202683 ms
Jul 4, 202683 ms
Jul 11, 202685 ms
Jul 18, 202684 ms
Jul 25, 202681 ms
Aug 1, 202680 ms
Aug 8, 202679 ms
Aug 15, 202679 ms
Aug 22, 202681 ms
Aug 29, 202683 ms
Sep 5, 202686 ms
Sep 12, 202686 ms
Sep 19, 202682 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 24, 202679 ms
Oct 31, 202679 ms
Nov 7, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of insideoutpatio.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. insideoutpatio.ca at 1.2 s1.2 s
  2. insideoutpatio.ca at 2.5 s2.5 s
  3. insideoutpatio.ca at 3.7 s3.7 s
  4. insideoutpatio.ca at 5.0 s5.0 s
  5. insideoutpatio.ca at 6.2 s6.2 s
  6. insideoutpatio.ca at 7.5 s7.5 s
  7. insideoutpatio.ca at 8.7 s8.7 s
  8. insideoutpatio.ca at 9.9 s9.9 s

Speed

10 to fix55
  • Improve image delivery

    2.4 s · 877 KiB

    23 images could be 877 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 216 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).

  • Reduce unused JavaScript

    1.4 s · 280 KiB

    About 280 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Klaviyo and others), adding 1.2 MB and 741 ms of main-thread time.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Google Tag Manager adds 242 ms

    242 ms

    Google Tag Manager costs a phone 242 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,782 HTML elements

    The page has 1,782 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 95 ms

    95 ms

    Shopify costs a phone 95 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 27.1 s

    27.1 s

    Your largest element takes 27.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Holiday Gift Guide SHOP GIFTS”.

  • Time to Interactive: 27.4 s

    27.4 s

    The page becomes fully interactive after 27.4 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 335 ms

    335 ms

    Real visitors wait 335 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 192 ms

    192 ms

    Scripts block the page for only 192 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.02

    0.02

    The layout barely moves while loading (CLS 0.02, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 5.9 MB in 312 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 312 requests on a phone: images 3.3 MB (32), scripts 1.2 MB (131) and other files 1.0 MB (95). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8885
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (216 characters)

    Your meta description is 216 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 191 internal links, 18 external

    The homepage links to 191 pages on insideoutpatio.ca and 18 external pages.

6 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Love Your Outdoors | InsideOut Patio Furniture”.

  • Canonical URL set

    The canonical URL is https://insideoutpatio.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://insideoutpatio.ca/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://insideoutpatio.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://insideoutpatio.ca/pages/find-a-location and https://insideoutpatio.ca/collections/dining-sets have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9292
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop gifts”, “Shop the holiday sale” and “Shop Heat & Fire Features”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 79 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at insideoutpatio.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Inbox · Zoorix Cross Sell · searchserverapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
3 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on insideoutpatio.ca, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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