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intimo.com.au website review
Visit site (opens in a new tab)Reviewed 30 October 202627 issues · 83 checks
This review found 27 issues worth fixing on intimo.com.au, 4 of them high impact, across 83 checks. The most urgent: page weight: 19.6 MB in 457 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
91A- #1,232 of 94,338 reviewed websitesbeats 98%
- #530 of 50,609 online storesbeats 98%
- #505 of 45,742 Shopify storesbeats 98%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 104 ms |
| May 16, 2026 | 107 ms |
| May 23, 2026 | 108 ms |
| May 30, 2026 | 109 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 102 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 100 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 101 ms |
| Sep 12, 2026 | 100 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 102 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 102 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.0 s
7.0 s
8.0 s
Speed
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
859 KiB11 images could be 859 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and customerfields.com and others), adding 1.6 MB and 584 ms of main-thread time.
Reduce unused JavaScript
701 KiBAbout 701 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
650 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Use efficient cache lifetimes
482 KiB13 files are served with short cache lifetimes, so returning visitors download them again (482 KiB).
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 192 ms
192 msGoogle Tag Manager costs a phone 192 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,608 HTML elements
The page has 1,608 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 123 ms
123 msKlaviyo costs a phone 123 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Reduce unused CSS
50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 214 ms
214 msScripts block taps and scrolling for 214 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 548 ms
548 msReal visitors wait 548 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The Bra Fitting and Personal Styling Service that cares.”.
Cumulative Layout Shift: 0.017
0.017The layout barely moves while loading (CLS 0.017, good is under 0.1).
Images and page weight
Page weight: 19.6 MB in 457 requests
19.6 MBYour homepage downloads 19.6 MB in 457 requests on a phone: media 14.2 MB (2), scripts 1.8 MB (125) and images 1.7 MB (36). Under 2 MB keeps phones on slow connections fast.
9 images below the first screen load straight away
9 images further down the page (553 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.6 g of CO₂ per visit
5.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.57 g of CO₂e: 668.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
202 internal links, 9 external
The homepage links to 202 pages on intimo.com.au and 9 external pages.
8 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Get dressed, feel good. Complimentary bra fitting & personal styling for every woman. Discover bras, underwear & capsul…”.
One H1 headline
Your main headline reads: “The Bra Fitting and Personal Styling Service that cares.”.
Title: 64 characters
Your title is a healthy 64 characters: “The Bra Fitting and Personal Styling Service that cares – Intimo”.
Canonical URL set
The canonical URL is https://www.intimo.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.intimo.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (921 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.intimo.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without an H1
https://www.intimo.com.au/collections/new-arrivals, https://www.intimo.com.au/collections/bras, https://www.intimo.com.au/collections/t-shirt-bras, https://www.intimo.com.au/collections/push-up-bras, https://www.intimo.com.au/collections/lace-bras and https://www.intimo.com.au/collections/plunge-bras and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.intimo.com.au/collections/new-arrivals and https://www.intimo.com.au/collections/plunge-bras have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
21 small tap targets
21 of 84 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 37 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 604 words of copy
The homepage carries about 604 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK”.
28 calls to action
The homepage has 28 calls to action, for example “BOOK”, “SHOP” and “Book a Fitting”.
10 short forms
10 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at intimo.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Founded
- 1995
- Headquarters
- Melbourne
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on intimo.com.au, including 14 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.