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inuvet.com website review

Visit site (opens in a new tab)Reviewed 18 October 202631 issues · 82 checks

This review found 31 issues worth fixing on inuvet.com, 11 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sApr 25Oct 101.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.8 s
May 2, 20261.8 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
144 ms126 msApr 25Oct 10139 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026128 ms
May 2, 2026128 ms
May 9, 2026129 ms
May 16, 2026129 ms
May 23, 2026130 ms
May 30, 2026134 ms
Jun 6, 2026136 ms
Jun 13, 2026137 ms
Jun 20, 2026138 ms
Jun 27, 2026139 ms
Jul 4, 2026142 ms
Jul 11, 2026142 ms
Jul 18, 2026142 ms
Jul 25, 2026139 ms
Aug 1, 2026138 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026140 ms
Aug 29, 2026138 ms
Sep 5, 2026138 ms
Sep 12, 2026136 ms
Sep 19, 2026135 ms
Sep 26, 2026136 ms
Oct 3, 2026137 ms
Oct 10, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inuvet.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inuvet.com at 0.7 s0.7 s
  2. inuvet.com at 1.5 s1.5 s
  3. inuvet.com at 2.2 s2.2 s
  4. inuvet.com at 3.0 s3.0 s
  5. inuvet.com at 3.7 s3.7 s
  6. inuvet.com at 4.4 s4.4 s
  7. inuvet.com at 5.2 s5.2 s
  8. inuvet.com at 5.9 s5.9 s

Speed

10 to fix52
  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cloudflare CDN, Mapbox and Unpkg and others), adding 1.2 MB and 2.0 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 352 KiB

    About 352 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Cloudflare CDN adds 656 ms

    656 ms

    Cloudflare CDN costs a phone 656 ms of main-thread work and 79 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mapbox adds 475 ms

    475 ms

    Mapbox costs a phone 475 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Unpkg adds 464 ms

    464 ms

    Unpkg costs a phone 464 ms of main-thread work and 96 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,641 HTML elements

    The page has 2,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    34 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 52. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 80 ms

    80 ms

    Your server sent the HTML in 80 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 429 ms

    429 ms

    Scripts block taps and scrolling for 429 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 128 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 143 ms

    143 ms

    Real visitors wait 143 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 398 ms

    398 ms

    Real visitors wait 398 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.02

    0.02

    The layout barely moves while loading (CLS 0.02, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 7.2 MB in 175 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 175 requests on a phone: other files 5.7 MB (92), scripts 942 KiB (48) and fonts 201 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Flora_FloraComplex_Sonderedition_16x9_f3abda49-b882-4674-b22 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    2.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.03 g of CO₂e: 244.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8793
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Elements must only use permitted ARIA attributes (3 elements)

    Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Inuvet - Herbal dietary supplements exclusively for veterinary practices”.

  • 131 internal links, 5 external

    The homepage links to 131 pages on inuvet.com and 5 external pages.

6 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Intestines, liver, skin, joints, and more: Herbal dietary supplements exclusively for veterinary practices. Over 20,000…”.

  • Canonical URL set

    The canonical URL is https://inuvet.com/en.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://inuvet.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,750 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://inuvet.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://inuvet.com/en/policies/privacy-policy and https://inuvet.com/en/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://inuvet.com/en/pages/webinare has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187175207&Ver=2&mid=17c42d1f-3f4b-477c-9665-50c269fec6df&bo=1&sid=ea309b60cb0d11f19d6fd9e93313ba3a&vid=ea30d390cb0d11f1a20b87831258967c&vids=1&msclkid=N&pi=918639831&l.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error updating promotion card after cart change: ReferenceError: discountThresholdsMoney is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 595 words of copy

    The homepage carries about 595 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE ABOUT FLORACOMPLEX²”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Start shopping” and “Learn more about FloraComplex²”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 61 testimonial or review blocks and 4 trust badges.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inuvet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar

Upkeep, stack, hiring and company data from programmable.info

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