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invints.com website review

Visit site (opens in a new tab)Reviewed 24 October 202637 issues · 82 checks

This review found 37 issues worth fixing on invints.com, 10 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of invints.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. invints.com at 0.6 s0.6 s
  2. invints.com at 1.2 s1.2 s
  3. invints.com at 1.8 s1.8 s
  4. invints.com at 2.4 s2.4 s
  5. invints.com at 2.9 s2.9 s
  6. invints.com at 3.5 s3.5 s
  7. invints.com at 4.1 s4.1 s
  8. invints.com at 4.7 s4.7 s

Speed

8 to fix57
  • Reduce unused JavaScript

    1.9 s · 448 KiB

    About 448 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 275 KiB

    44 files are served with short cache lifetimes, so returning visitors download them again (275 KiB).

  • Render-blocking requests

    1.4 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    250 ms · 537 KiB

    20 images could be 537 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 844 KiB and 657 ms of main-thread time.

  • Google Tag Manager adds 380 ms

    380 ms

    Google Tag Manager costs a phone 380 ms of main-thread work and 489 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    300 ms · 13 KiB

    13 KiB could be saved by minifying CSS.

  • Reduce unused CSS

    150 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 91 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 881 ms of it running JavaScript. That is comfortably low.

  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “6000+ PIXEL-PERFECT PROJECTS DELIVERED TO 4000+ HAPPY CUSTO…”.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • 64 images without width and height

    64 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 278 ms

    278 ms

    Scripts block taps and scrolling for 278 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 2.4 MB in 130 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 130 requests on a phone: scripts 1.0 MB (22), images 1.0 MB (76) and fonts 224 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (483 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (46 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8590
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h4 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (294 characters)

    Your meta description is 294 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 46 internal links, 14 external

    The homepage links to 46 pages on invints.com and 14 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Web Design. Migrations. Development. Consulting.”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Top Web Development Agency | Expert eCommerce Solutions”.

  • Canonical URL set

    The canonical URL is https://invints.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://invints.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://invints.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (738 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 4 pages share a title

    https://invints.com/shopify-ecommerce.html, https://invints.com/digital-product-development.html, https://invints.com/marketing-design-and-animation.html and https://invints.com/digital-marketing.html all use the title “Leading eCommerce Agency | Invints Ecommerce Solutions”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages share a meta description

    https://invints.com/shopify-development-agency.html, https://invints.com/shopify-ecommerce.html, https://invints.com/digital-product-development.html, https://invints.com/branding-services.html, https://invints.com/marketing-design-and-animation.html and https://invints.com/digital-marketing.html use the same meta description. A description written for each page earns more clicks.

  • 13 links to non-canonical URLs

    Your homepage links to 13 pages by a URL that isn't their canonical one, for example https://invints.com/our-projects, whose canonical is https://invints.com/our-projects.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://invints.com/our-projects and https://invints.com/about-us.html have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://invints.com/our-projects has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 6 broken images

    6 images failed to load on a phone, for example https://invints.com/assets/images/mega_menu_arrow.webp.

  • 14 small tap targets

    14 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “loadMore is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,023 words of copy

    The homepage carries about 1,023 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a call”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Book a call”, “Get started right now” and “[email protected]”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 39 testimonial or review blocks, 31 customer or partner logos, a star rating and “4000+ HAPPY CUSTOMERS”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at invints.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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