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inx.co website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 71 checks

This review found 30 issues worth fixing on inx.co, 10 of them high impact, across 71 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.0 sMay 9Jul 113.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20264.1 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.8 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
99 ms75 msMay 23Jun 2778 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202690 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 202691 ms
Jun 20, 202687 ms
Jun 27, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inx.co (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inx.co at 0.4 s0.4 s
  2. inx.co at 0.8 s0.8 s
  3. inx.co at 1.1 s1.1 s
  4. inx.co at 1.5 s1.5 s
  5. inx.co at 1.9 s1.9 s
  6. inx.co at 2.3 s2.3 s
  7. inx.co at 2.6 s2.6 s
  8. inx.co at 3.0 s3.0 s

Speed

8 to fix57
  • Use efficient cache lifetimes

    6.8 s · 7.0 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (7.0 MB).

  • Reduce unused JavaScript

    4.8 s · 948 KiB

    About 948 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Render-blocking requests

    4.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.

  • 6 third-party services on the page

    6 third-party services load with your homepage (republic.com, Google Tag Manager and privado.ai and others), adding 10.5 MB and 727 ms of main-thread time.

  • republic.com adds 540 ms

    540 ms

    republic.com costs a phone 540 ms of main-thread work and 10.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    900 ms · 165 KiB

    About 165 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    150 ms · 36 KiB

    2 images could be 36 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 86 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 467 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix65
  • Largest Contentful Paint: 15.6 s

    15.6 s

    Your largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Buy ● Sell ● Trade Real-world assets and cryptocurrencies A…”.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 132 ms

    132 ms

    Scripts block the page for only 132 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.5 MB in 78 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 78 requests on a phone: media 7.8 MB (2), scripts 1.5 MB (7) and images 718 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • About 3.0 g of CO₂ per visit

    2.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 358.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fix89
  • 20 images without alt text

    20 images have no alt text, which hurts accessibility and image search.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

SEO

7 to fixGoogle 8375
  • Title is short (16 characters)

    Your title is only 16 characters: “INX One Platform”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://inx.co/sitemap.xml, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 7 internal links, 35 external

    The homepage links to 7 pages on inx.co and 35 external pages.

3 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Trade securely with the INX Crypto Trading Platform, offering regulated digital asset trading, advanced tools, and trus…”.

  • One H1 headline

    Your main headline reads: “Real-world assets and cryptocurrencies”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://inx.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://inx.co/investors-press, whose canonical is https://inx.co/index.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://inx.co/investors-press has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 706 words of copy

    The homepage carries about 706 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start investing” and “Learn more”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Get Started”, “Start investing” and “Learn more”.

  • Analytics in place

    Analytics detected: Google Analytics and LinkedIn Insight.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inx.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Upkeep, stack, hiring and company data from programmable.info

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