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ioxtalliance.org website review
Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 92 checks
This review found 29 issues worth fixing on ioxtalliance.org, 8 of them high impact, across 92 checks. The most urgent: squarespace adds 1.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.6 s
3.1 s
3.6 s
4.1 s
ioxtalliance.org does not allow embedding, so this is Google's rendering of the page.
Speed
Squarespace adds 1.3 s
1.3 sSquarespace costs a phone 1.3 s of main-thread work and 996 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Squarespace, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 2.0 MB and 1.7 s of main-thread time.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 135 KiBAbout 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused JavaScript
596 KiBAbout 596 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 218 ms
218 msGoogle Tag Manager costs a phone 218 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,643 HTML elements
The page has 1,643 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
97 KiBPolyfills for old browsers add 97 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
29 KiB4 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 95 ms
95 msYour server sent the HTML in 95 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 14.0 s
14.0 sThe page becomes fully interactive after 14.0 s. Good is under 3.8 s.
Speed Index: 9.2 s
9.2 sVisually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “As the world’s longest-standing and most widely adopted IoT…”. Most of its time is element render delay (3.4 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.1 MB in 106 requests
2.1 MBYour homepage downloads 2.1 MB in 106 requests on a phone: scripts 1.5 MB (68), stylesheets 175 KiB (14) and fonts 145 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 184 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/68b9cee695912818c04…”.
84 internal links, 16 external
The homepage links to 84 pages on ioxtalliance.org and 16 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “ioXt, the Global Standard for IoT Security, is an IoT alliance and cybersecurity certification program that makes IoT p…”.
One H1 headline
Your main headline reads: “The Global Standard for IoT Security”.
Title: 43 characters
Your title is a healthy 43 characters: “ioXt - The Global Standard for IoT Security”.
Canonical URL set
The canonical URL is https://ioxt.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ioxt.com/sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (390 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/about-ioxt, /events, /newsletter-feed, /the-pledge, /alliance-membership and /press-releases and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://tools.squarewebsites.org/sqs-response/ioxt-com/lzs-settings/block-block-yui-3-17-2-1-175735…”.
2 checks passed
Tap targets are thumb-sized
7 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ioxt.com).
Valid certificate (83 days left)
The certificate from Let's Encrypt · YR2 verifies for ioxtalliance.org and is valid for another 83 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://ioxtalliance.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 36 links work
All 36 links checked from your homepage (30 internal, 6 external) answered without errors.
Domain and trust
No CAA record
ioxt.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ioxt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsioxt.com was registered in Feb 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2028
ioxt.com is registered until Feb 2028.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 251 words of copy
The homepage carries about 251 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join the Alliance”.
2 calls to action
The homepage has 2 calls to action, for example “Join the Alliance” and “Join The Alliance”.
Analytics in place
Analytics detected: Google Analytics.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ioxtalliance.org is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:us._netblocks.mimecast.com include:spf.braintreegateway.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Squarespace
- Analytics
- Google Analytics
- Hosting
- Squarespace
Company
- Headquarters
- Costa Mesa
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on ioxtalliance.org, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.