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ioxtalliance.org website review

Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 92 checks

This review found 29 issues worth fixing on ioxtalliance.org, 8 of them high impact, across 92 checks. The most urgent: squarespace adds 1.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of ioxtalliance.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ioxtalliance.org at 0.5 s0.5 s
  2. ioxtalliance.org at 1.0 s1.0 s
  3. ioxtalliance.org at 1.5 s1.5 s
  4. ioxtalliance.org at 2.0 s2.0 s
  5. ioxtalliance.org at 2.6 s2.6 s
  6. ioxtalliance.org at 3.1 s3.1 s
  7. ioxtalliance.org at 3.6 s3.6 s
  8. ioxtalliance.org at 4.1 s4.1 s

ioxtalliance.org does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix53
  • Squarespace adds 1.3 s

    1.3 s

    Squarespace costs a phone 1.3 s of main-thread work and 996 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 2.0 MB and 1.7 s of main-thread time.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 135 KiB

    About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    596 KiB

    About 596 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 218 ms

    218 ms

    Google Tag Manager costs a phone 218 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,643 HTML elements

    The page has 1,643 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    97 KiB

    Polyfills for old browsers add 97 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    29 KiB

    4 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 95 ms

    95 ms

    Your server sent the HTML in 95 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix63
  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “As the world’s longest-standing and most widely adopted IoT…”. Most of its time is element render delay (3.4 s).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 106 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 106 requests on a phone: scripts 1.5 MB (68), stylesheets 175 KiB (14) and fonts 145 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9696
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 184 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/68b9cee695912818c04…”.

  • 84 internal links, 16 external

    The homepage links to 84 pages on ioxtalliance.org and 16 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “ioXt, the Global Standard for IoT Security, is an IoT alliance and cybersecurity certification program that makes IoT p…”.

  • One H1 headline

    Your main headline reads: “The Global Standard for IoT Security”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “ioXt - The Global Standard for IoT Security”.

  • Canonical URL set

    The canonical URL is https://ioxt.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ioxt.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (390 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    /about-ioxt, /events, /newsletter-feed, /the-pledge, /alliance-membership and /press-releases and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://tools.squarewebsites.org/sqs-response/ioxt-com/lzs-settings/block-block-yui-3-17-2-1-175735…”.

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ioxt.com).

  • Valid certificate (83 days left)

    The certificate from Let's Encrypt · YR2 verifies for ioxtalliance.org and is valid for another 83 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://ioxtalliance.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 36 links work

    All 36 links checked from your homepage (30 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    ioxt.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ioxt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    ioxt.com was registered in Feb 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2028

    ioxt.com is registered until Feb 2028.

Content and conversion

3 to fix79
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 251 words of copy

    The homepage carries about 251 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join the Alliance”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Join the Alliance” and “Join The Alliance”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ioxtalliance.org is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:us._netblocks.mimecast.com include:spf.braintreegateway.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Squarespace
Analytics
Google Analytics
Hosting
Squarespace

Company

Headquarters
Costa Mesa

Upkeep, stack, hiring and company data from programmable.info

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