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ipcgifts.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 98 checks

This review found 31 issues worth fixing on ipcgifts.com, 8 of them high impact, across 98 checks. The most urgent: 24 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s740 msMay 16Oct 31833 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026935 ms
May 23, 2026916 ms
May 30, 2026954 ms
Jun 6, 2026942 ms
Jun 13, 2026910 ms
Jun 20, 2026965 ms
Jun 27, 2026914 ms
Jul 4, 2026925 ms
Jul 11, 2026906 ms
Jul 18, 20261.1 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 2026897 ms
Aug 29, 2026898 ms
Sep 5, 2026923 ms
Sep 12, 2026968 ms
Sep 19, 2026944 ms
Sep 26, 2026967 ms
Oct 3, 2026976 ms
Oct 10, 2026886 ms
Oct 17, 2026864 ms
Oct 24, 2026843 ms
Oct 31, 2026833 ms
Real-visitor tap response (INP)75th percentile, phones
85 ms70 msMay 16Oct 3177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202676 ms
May 30, 202677 ms
Jun 6, 202676 ms
Jun 13, 202678 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202677 ms
Jul 11, 202673 ms
Jul 18, 202675 ms
Jul 25, 202680 ms
Aug 1, 202680 ms
Aug 8, 202683 ms
Aug 15, 202680 ms
Aug 22, 202678 ms
Aug 29, 202678 ms
Sep 5, 202676 ms
Sep 12, 202680 ms
Sep 19, 202675 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202672 ms
Oct 17, 202673 ms
Oct 24, 202675 ms
Oct 31, 202677 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ipcgifts.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ipcgifts.com at 0.8 s0.8 s
  2. ipcgifts.com at 1.6 s1.6 s
  3. ipcgifts.com at 2.4 s2.4 s
  4. ipcgifts.com at 3.2 s3.2 s
  5. ipcgifts.com at 4.1 s4.1 s
  6. ipcgifts.com at 4.9 s4.9 s
  7. ipcgifts.com at 5.7 s5.7 s
  8. ipcgifts.com at 6.5 s6.5 s

ipcgifts.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix58
  • Improve image delivery

    850 ms · 305 KiB

    10 images could be 305 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and Shopify and others), adding 423 KiB and 694 ms of main-thread time.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    300 ms · 54 KiB

    About 54 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Clarity adds 324 ms

    324 ms

    Clarity costs a phone 324 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 261 ms. During a long task the page ignores taps.

  • 2,052 HTML elements

    The page has 2,052 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    50 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Use efficient cache lifetimes

    11 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 9.8 s

    9.8 s

    The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

  • Total Blocking Time: 276 ms

    276 ms

    Scripts block taps and scrolling for 276 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 510 ms

    510 ms

    Real visitors wait 510 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.6 MB in 341 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 341 requests on a phone: other files 1.1 MB (206), images 969 KiB (43) and scripts 504 KiB (61). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1_cdfc8f6c-1205-4567-ade3-3e0f455fc8ff.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (322 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9392
  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Corporate Gift, Premium Gifts & Custom Merchandise Supplier – IPC Gifts Sdn Bhd”.

  • Meta description is long (290 characters)

    Your meta description is 290 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 4 problems

    Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

  • One H1 headline

    Your <h1> is empty.

  • 337 internal links, 7 external

    The homepage links to 337 pages on ipcgifts.com and 7 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://ipcgifts.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ipcgifts.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,789 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /pages/about-us, /collections/t-shirt, /collections/polo-collar-shirt, /collections/corporate-uniform, /collections/apron and /collections/hat-cap and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 158 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97196285&Ver=2&mid=ef7cab34-dbc8-4507-8b0f-99a96de77f66&bo=1&sid=e83bbec0daae11f18d2d7b8f45886b55&vid=e83be940daae11f1a47271fa2f899741&vids=1&msclkid=N&pi=918639831&lg.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    36 of 37 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://facebook.com/ipcgifts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ipcgifts.com).

  • Valid certificate (69 days left)

    The certificate from Let's Encrypt · YE2 verifies for ipcgifts.com and is valid for another 69 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ipcgifts.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    ipcgifts.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ipcgifts.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    ipcgifts.com was registered in Aug 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    ipcgifts.com is registered until Aug 2027.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 452 words of copy

    The homepage carries about 452 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “PVC Leather Bill Book”, “Contact Us” and “Request for Samples”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.ipcgifts.com ~all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Sami Wholesale · Eaze Button

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 31 issues on ipcgifts.com, including 13 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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