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isaia.us website review

Visit site (opens in a new tab)Reviewed 13 November 202632 issues · 78 checks

This review found 32 issues worth fixing on isaia.us, 11 of them high impact, across 78 checks. The most urgent: page weight: 5.9 MB in 264 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1000 msMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.1 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
108 ms75 msMay 23Nov 799 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202694 ms
Jun 6, 202695 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202692 ms
Jul 4, 202688 ms
Jul 11, 202695 ms
Jul 18, 202698 ms
Jul 25, 202695 ms
Aug 1, 2026102 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202696 ms
Sep 12, 202697 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 202696 ms
Oct 10, 202688 ms
Oct 17, 202687 ms
Oct 24, 202679 ms
Oct 31, 202687 ms
Nov 7, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of isaia.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. isaia.us at 0.6 s0.6 s
  2. isaia.us at 1.1 s1.1 s
  3. isaia.us at 1.7 s1.7 s
  4. isaia.us at 2.3 s2.3 s
  5. isaia.us at 2.8 s2.8 s
  6. isaia.us at 3.4 s3.4 s
  7. isaia.us at 4.0 s4.0 s
  8. isaia.us at 4.5 s4.5 s

Speed

9 to fix65
  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    2.5 MB

    4 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Clarity and others), adding 1.6 MB and 1.7 s of main-thread time.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 857 ms

    857 ms

    Google Tag Manager costs a phone 857 ms of main-thread work and 868 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 665 KiB

    About 665 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    550 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Hotjar adds 476 ms

    476 ms

    Hotjar costs a phone 476 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    95 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).

  • Reduce unused CSS

    66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 28.4 s

    28.4 s

    The page becomes fully interactive after 28.4 s. Good is under 3.8 s.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 685 ms

    685 ms

    Scripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.8 s

    2.8 s

    Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your experience, analyze traffic …”. Most of its time is element render delay (2.6 s).

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 625 ms

    625 ms

    Real visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 5.9 MB in 264 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 264 requests on a phone: images 3.0 MB (11), scripts 1.8 MB (101) and other files 832 KiB (128). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.9 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    2.5 MB

    4 images are downloaded at several times the size a phone draws them, for example 2_jacket_vert.jpg at 4,134 px wide, shown at 390 px. Resized copies would save about 2.5 MB.

  • About 1.7 g of CO₂ per visit

    1.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9796
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (12 characters)

    Your title is only 12 characters: “ISAIA Napoli”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 144 internal links, 98 external

    The homepage links to 144 pages on isaia.us and 98 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Shop ISAIA men's suits, blazers, shirts, knitwear and accessories, handmade in Napoli. Neapolitan tailoring, and the re…”.

  • Canonical URL set

    The canonical URL is https://www.isaia.us/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.isaia.us/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.isaia.us/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages share a title

    https://www.isaia.us/collections/suits and https://www.isaia.us/collections/mens-suits all use the title “Suits – ISAIA Napoli”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages share a meta description

    https://www.isaia.us/collections/view-all, https://www.isaia.us/collections/fall-winter-26, https://www.isaia.us/collections/spring-summer-26, https://www.isaia.us/collections/napulitano-gesture-t-shirt, https://www.isaia.us/collections/suits and https://www.isaia.us/collections/trousers use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://www.isaia.us/cdn/shop/files/corallo-isaia.png?v=5820.

  • 22 small tap targets

    22 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 58 words

    The homepage has only about 58 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “subscribe” and “CONTACT US”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at isaia.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Sortd Merchandiser · Hotjar Install · Klaviyo Email Marketing Sms · Microsoft Clarity · Helium Customer Fields · Gdpr Backpack · Xapps Geo · Stape Remix

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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