issoyinc.com website review

49 files are served with short cache lifetimes, so returning visitors download them again (14.9 MB).

17 images could be 13.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 30.8 s faster on a phone.

About 136 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

34 KiB could be saved by minifying JavaScript.

9 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

13 KiB JavaScript is shipped twice across bundles.

12 KiB could be saved by minifying CSS.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 56.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 58.1 s. Good is under 3.8 s.

The layout shifts by 0.661 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 14.9 MB in 50 requests on a phone: images 14.4 MB (23), scripts 284 KiB (16) and fonts 112 KiB (3). Under 2 MB keeps phones on slow connections fast.

6 images weigh 11.8 MB together. On a phone connection a single image that size takes seconds.

6 images are downloaded at several times the size a phone draws them, for example Screenshot-2024-09-19-at-2.52.24 PM.png at 2,998 px wide, shown at 390 px. Resized copies would save about 9.4 MB.

10 images (12.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

YxlKJLlBnC8R4liSybskzpTZ3dQWIcgIKk75IWXV.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (86 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.23 g of CO₂e: 507.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

Some list items are not inside a list.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

14 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Google's crawler is blocked from indexing this page.

Your title is only 11 characters: “| Issoy Inc”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://issoyinc.com/sitemap.xml, so Google discovers your pages only by following links.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 30 pages on issoyinc.com and 0 external pages.

Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://issoyinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://issoyinc.com/categories, https://issoyinc.com/categories/consumer-electronics, https://issoyinc.com/categories/cellphone-acessories, https://issoyinc.com/categories/beauty, https://issoyinc.com/categories/toys and https://issoyinc.com/categories/telecom and 5 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://issoyinc.com/categories, https://issoyinc.com/brands, https://issoyinc.com/blog and https://issoyinc.com/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

https://issoyinc.com/categories/cellphone-acessories, https://issoyinc.com/categories/beauty, https://issoyinc.com/categories/toys and https://issoyinc.com/categories/telecom use the same meta description. A description written for each page earns more clicks.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

12 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 290 words of visible text.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.