itvshop.co.uk website review

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 135 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

The page has 1,896 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 63 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 images could be 117 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

6 third-party services load with your homepage (Shopify, textify-cdn.com and Mailchimp and others), adding 479 KiB and 101 ms of main-thread time.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

5 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 197 requests on a phone: images 1.1 MB (26), other files 762 KiB (97) and scripts 534 KiB (68). Under 2 MB keeps phones on slow connections fast.

SOAP_MOBILE_ITV_cp.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (209 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 26 characters: “The Official ITV Shop (UK)”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 114 pages on itvshop.co.uk and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://itvshop.co.uk/collections/coronation-street, https://itvshop.co.uk/collections/emmerdale, https://itvshop.co.uk/collections/good-morning-britain, https://itvshop.co.uk/collections/lorraine, https://itvshop.co.uk/collections/loose-women and https://itvshop.co.uk/collections/itv-racing and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://itvshop.co.uk/collections/emmerdale, https://itvshop.co.uk/collections/this-morning-1, https://itvshop.co.uk/collections/good-morning-britain, https://itvshop.co.uk/collections/lorraine, https://itvshop.co.uk/collections/loose-women and https://itvshop.co.uk/collections/itv-racing and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

20 of 99 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'classList')”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 513 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.