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izabel.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 106 checks
This review found 31 issues worth fixing on izabel.com, 11 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #15,231 of 86,094 reviewed websitesbeats 77%
- #9,109 of 44,039 online storesbeats 73%
- #8,794 of 39,352 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 211 ms |
| May 23, 2026 | 200 ms |
| May 30, 2026 | 192 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 143 ms |
| Sep 26, 2026 | 140 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 141 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 142 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.6 s
4.1 s
izabel.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.4 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
4,090 HTML elements
The page has 4,090 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and Klarna and others), adding 1.7 MB and 1.2 s of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
990 KiBAbout 990 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 752 ms
752 msGoogle Tag Manager costs a phone 752 ms of main-thread work and 1,006 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
555 KiB27 files are served with short cache lifetimes, so returning visitors download them again (555 KiB).
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
300 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.
Improve image delivery
110 KiB8 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Duplicated JavaScript
21 KiB21 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Perfect Autumn Dress | Warm materials, comfortable fits…”.
Total Blocking Time: 643 ms
643 msScripts block taps and scrolling for 643 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 135 ms
135 msReal visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 716 ms
716 msReal visitors wait 716 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 256 requests
4.8 MBYour homepage downloads 4.8 MB in 256 requests on a phone: scripts 2.1 MB (76), images 1.3 MB (43) and other files 1.0 MB (112). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (154 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (237 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (52 elements)
All page content should be contained by landmarks: 52 elements on the page fail this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.
699 internal links, 7 external
The homepage links to 699 pages on izabel.com and 7 external pages.
6 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “The latest women's fashion at the hottest prices. Explore the full range of women's clothing online from Izabel London.”.
Title: 45 characters
Your title is a healthy 45 characters: “Izabel London | Latest Women's Fashion Online”.
Canonical URL set
The canonical URL is https://www.izabel.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.izabel.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,032 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=d151d8cf-7b0a-4b4f-852c-925cf5189292&referrer=&landingpage=https%3A%2F%2Fwww.izabel.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
44 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (izabel.com).
Valid certificate (43 days left)
The certificate from Let's Encrypt · YE1 verifies for izabel.com and is valid for another 43 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://izabel.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
DNSSEC is off
izabel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 25 years old
25 yearsizabel.com was registered in Sep 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for izabel.com, so a mis-issued certificate from anyone else is refused.
Registered until Sep 2028
izabel.com is registered until Sep 2028.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 284 words of copy
The homepage carries about 284 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “SHOP NOW”.
17 calls to action
The homepage has 17 calls to action, for example “Shop”, “Shop by Style” and “Shop by Occasion”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:aspmx.sailthru.com include:spf.fusemail.net include:spf.protection.outlook.com ip4:62.232.92.84 mx …”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Kx Ai Collections · Awin Affiliate Marketing · Yotpo Loyalty Rewards · Gdpr Cookie Consent · Kimonix · trustpilot.com · cloudfront.net · omnisnippet1.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on izabel.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.