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izod.com website review
Visit site (opens in a new tab)Reviewed 3 November 202632 issues · 83 checks
This review found 32 issues worth fixing on izod.com, 13 of them high impact, across 83 checks. The most urgent: audioeye.com adds 3.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,940 of 108,859 reviewed websitesbeats 60%
- #24,671 of 61,765 online storesbeats 54%
- #23,816 of 56,365 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 130 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 131 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 132 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 140 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
audioeye.com adds 3.2 s
3.2 saudioeye.com costs a phone 3.2 s of main-thread work and 378 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 14.1 s
A phone's processor spends 14.1 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.2 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Clarity and Google Tag Manager and others), adding 2.2 MB and 4.9 s of main-thread time.
Reduce unused JavaScript
910 ms · 970 KiBAbout 970 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.
Use efficient cache lifetimes
500 ms · 845 KiB28 files are served with short cache lifetimes, so returning visitors download them again (845 KiB).
Clarity adds 557 ms
557 msClarity costs a phone 557 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
527 KiB15 images could be 527 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 443 ms
443 msGoogle Tag Manager costs a phone 443 ms of main-thread work and 729 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 327 ms
327 msShopify costs a phone 327 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,554 HTML elements
The page has 1,554 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 15.6 s
15.6 sVisually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 28.2 s
28.2 sThe page becomes fully interactive after 28.2 s. Good is under 3.8 s.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 637 ms
637 msScripts block taps and scrolling for 637 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 646 ms
646 msReal visitors wait 646 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 440 requests
5.2 MBYour homepage downloads 5.2 MB in 440 requests on a phone: scripts 2.4 MB (112), other files 1.5 MB (263) and images 965 KiB (35). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 19 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
214 internal links, 5 external
The homepage links to 214 pages on izod.com and 5 external pages.
7 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Shop on-trend golf clothing online with IZOD. Buy from a trusted men's activewear store. Order now and enjoy exclusive …”.
Title: 33 characters
Your title is a healthy 33 characters: “IZOD - Golf Clothing & Activewear”.
Canonical URL set
The canonical URL is https://izod.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://izod.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://izod.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (597 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.net/action/0?ti=187135616&Ver=2&mid=5b21cd0e-afa0-4745-b15e-946245cd6725&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=IZOD%20-%20Golf%20Clothing%20%26%20Activewear&p=https%.
7 small tap targets
7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 300 words of copy
The homepage carries about 300 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “GOLF PERFORMANCE GEAR SHOP NOW”.
7 calls to action
The homepage has 7 calls to action, for example “Shop All Men's Golf, Tennis & Pickleball”, “Shop Now” and “SHOP MEN'S”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at izod.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
Company
- Founded
- 1938
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on izod.com, including 19 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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