jackmorton.com website review

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

3 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

new Jack logo.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example ExperienceLoopFavicon.png at 1,900 px wide, shown at 200 px. Resized copies would save about 49 KiB.

1 image further down the page (55 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.00 g of CO₂e: 0.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 elements hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

The skip-link target should exist and be focusable: 4 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Google's crawler is blocked from indexing this page.

The page answers with an error status, so search engines may drop it.

Your meta description is 297 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 66 pages on jackmorton.com and 5 external pages.

There is no https://jackmorton.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://jackmorton.com/sustainability, https://jackmorton.com/services/innovation and https://jackmorton.com/contact have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 428 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 7 cookies (measured from a US location before any click).

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.