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jackrabbitsystems.com website review

Visit site (opens in a new tab)Reviewed 7 November 202640 issues · 89 checks

This review found 40 issues worth fixing on jackrabbitsystems.com, 14 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.8 sMay 16Oct 314.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.1 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.6 s
Sep 12, 20263.8 s
Sep 19, 20264.0 s
Sep 26, 20264.0 s
Oct 3, 20263.9 s
Oct 10, 20263.9 s
Oct 17, 20264.0 s
Oct 24, 20264.1 s
Oct 31, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
285 ms170 msMay 16Oct 31261 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026213 ms
May 23, 2026212 ms
May 30, 2026222 ms
Jun 6, 2026212 ms
Jun 13, 2026229 ms
Jun 20, 2026227 ms
Jun 27, 2026201 ms
Jul 4, 2026206 ms
Jul 11, 2026183 ms
Jul 18, 2026183 ms
Jul 25, 2026195 ms
Aug 1, 2026201 ms
Aug 8, 2026193 ms
Aug 15, 2026207 ms
Aug 22, 2026227 ms
Aug 29, 2026218 ms
Sep 5, 2026239 ms
Sep 12, 2026238 ms
Sep 19, 2026243 ms
Sep 26, 2026245 ms
Oct 3, 2026252 ms
Oct 10, 2026256 ms
Oct 17, 2026255 ms
Oct 24, 2026272 ms
Oct 31, 2026261 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jackrabbitsystems.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jackrabbitsystems.com at 0.7 s0.7 s
  2. jackrabbitsystems.com at 1.4 s1.4 s
  3. jackrabbitsystems.com at 2.0 s2.0 s
  4. jackrabbitsystems.com at 2.7 s2.7 s
  5. jackrabbitsystems.com at 3.4 s3.4 s
  6. jackrabbitsystems.com at 4.1 s4.1 s
  7. jackrabbitsystems.com at 4.8 s4.8 s
  8. jackrabbitsystems.com at 5.4 s5.4 s

Speed

10 to fix38
  • Reduce unused JavaScript

    2.1 s · 857 KiB

    About 857 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 617 KiB

    157 files are served with short cache lifetimes, so returning visitors download them again (617 KiB).

  • audioeye.com adds 1.7 s

    1.7 s

    audioeye.com costs a phone 1.7 s of main-thread work and 377 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.6 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Facebook and others), adding 2.0 MB and 3.5 s of main-thread time.

  • Reduce unused CSS

    450 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Minify JavaScript

    150 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    7 KiB

    1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 17.1 s

    17.1 s

    Your largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 260 ms

    260 ms

    Real visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 213 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 933 ms

    933 ms

    Real visitors wait 933 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.082

    0.082

    The layout barely moves while loading (CLS 0.082, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.5 MB in 268 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 268 requests on a phone: scripts 2.4 MB (110), fonts 764 KiB (6) and stylesheets 158 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    iPad_display_book_direct_2021numbers_cbcbbe16-f6b7-4722-8113 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9893
  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10095
  • Structured data has 1 problem

    Structured data found (CollectionPage, Organization and WebSite) but with 1 problem, for example “CollectionPage: mainEntity is an empty list”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 186 internal links, 22 external

    The homepage links to 186 pages on jackrabbitsystems.com and 22 external pages.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Let visitors search for lodging directly from your site. All DMO lodging partners participate, so you keep 100% of lodg…”.

  • One H1 headline

    Your main headline reads: “Book › Direct”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Simpleview Book › Direct | The Ultimate Booking Referral Engine”.

  • Canonical URL set

    The canonical URL is https://www.simpleviewinc.com/products/simpleview-cms/online-booking-referral-engine/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.simpleviewinc.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.simpleviewinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (903 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.simpleviewinc.com/products/simpleview-cms/destination-canvas and https://www.simpleviewinc.com/products/simpleview-crm/integrations have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    https://www.simpleviewinc.com/products/simpleview-cms, https://www.simpleviewinc.com/products/simpleview-cms/mobile-apps and https://www.simpleviewinc.com/products/simpleview-cms/integrations took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 562 words of copy

    The homepage carries about 562 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book › Direct” and “Get in touch”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact Us”, “expand Contact Us menu” and “Get in touch with sales”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 12 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 7 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jackrabbitsystems.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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