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jacksons.com website review

Visit site (opens in a new tab)Reviewed 29 October 202625 issues · 93 checks

This review found 25 issues worth fixing on jacksons.com, 9 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
108 ms89 msMay 9Oct 2495 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202699 ms
May 16, 2026100 ms
May 23, 2026103 ms
May 30, 2026106 ms
Jun 6, 2026106 ms
Jun 13, 2026103 ms
Jun 20, 2026101 ms
Jun 27, 202699 ms
Jul 4, 2026101 ms
Jul 11, 2026103 ms
Jul 18, 2026104 ms
Jul 25, 2026102 ms
Aug 1, 2026102 ms
Aug 8, 202697 ms
Aug 15, 202695 ms
Aug 22, 202694 ms
Aug 29, 202692 ms
Sep 5, 202691 ms
Sep 12, 202692 ms
Sep 19, 202693 ms
Sep 26, 202694 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix61
  • Render-blocking requests

    3.0 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Improve image delivery

    500 ms · 573 KiB

    8 images could be 573 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    800 ms · 147 KiB

    About 147 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 800 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 4 third-party services on the page

    4 third-party services load with your homepage (cdn-cookieyes.com, Google Fonts and Google Tag Manager and others), adding 431 KiB and 44 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 330 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.1 s

    5.1 s

    The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 9.1 s

    9.1 s

    The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 99 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 732 ms

    732 ms

    Real visitors wait 732 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.1 MB in 96 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 96 requests on a phone: images 1.2 MB (13), scripts 611 KiB (43) and fonts 203 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    2025-Website-Images_740x434-Careers-600x352.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8688
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (27 characters)

    Your title is only 27 characters: “Home - Jacksons Food Stores”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (518 characters)

    Your meta description is 518 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • 47 internal links, 41 external

    The homepage links to 47 pages on jacksons.com and 41 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://jacksons.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jacksons.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (422 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (jacksons.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE2 verifies for jacksons.com and is valid for another 50 days.

  • http:// redirects to https

    http://jacksons.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (25 internal, 20 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    jacksons.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    jacksons.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    jacksons.com was registered in Mar 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2029

    jacksons.com is registered until Mar 2029.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 268 words of copy

    The homepage carries about 268 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Order”, “Order Now” and “Start Earning”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:spf.protection.outlook.com include:u8247817.wl068.sendgrid.net include:_spf.psm.knowbe4.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 3 plugins are behind their latest release.woocommerce 9.0.0 → 11.2.1 · elementor 3.22.1 → 4.3.5 · essential-addons-for-elementor-lite 5.9.24 → 6.8.8

Stack

CMS
WordPress 3.7.1
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics
Hosting
WP Engine

Company

Headquarters
Meridian

Upkeep, stack, hiring and company data from programmable.info

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