jamesgin.com.au website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 63 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,002 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Klaviyo, Shopify and juniphq.com and others), adding 401 KiB and 305 ms of main-thread time.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 images could be 153 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “James Gin Asian Parsnip | Award Winning Gin by James May”.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 178 requests on a phone: media 2.8 MB (1), other files 755 KiB (88) and images 694 KiB (16). Under 2 MB keeps phones on slow connections fast.

background-homepage_d39b80bf-6cb3-4491-bc96-cbe4bd7a370e.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

2 links have no real href, so search engines can't follow them.

The homepage links to 64 pages on jamesgin.com.au and 12 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.jamesgin.com.au/pages/find and https://www.jamesgin.com.au/pages/trade all use the title “Trade Enquiries & Distribution for Bars, Stores, Clubs - James Gin AU”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.jamesgin.com.au/pages/awards has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.jamesgin.com.au/pages/find and https://www.jamesgin.com.au/pages/trade use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.jamesgin.com.au/pages/find, whose canonical is https://www.jamesgin.com.au/pages/trade. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.jamesgin.com.au/pages/story, https://www.jamesgin.com.au/pages/planet-gin, https://www.jamesgin.com.au/pages/join-my-gin-club, https://www.jamesgin.com.au/pages/awards, https://www.jamesgin.com.au/pages/find and https://www.jamesgin.com.au/pages/become-an-affiliate and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

29 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 832 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.