jbalvin.com website review

About 758 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

18 files are served with short cache lifetimes, so returning visitors download them again (386 KiB).

A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

19 images could be 895 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Clarity and OptiMonk and others), adding 1.8 MB and 1.0 s of main-thread time.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Shopify costs a phone 410 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

The page has 1,722 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

27 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 23.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.6 MB in 479 requests on a phone: scripts 1.8 MB (154), images 1.8 MB (38) and other files 1.3 MB (253). Under 2 MB keeps phones on slow connections fast.

8 images are downloaded at several times the size a phone draws them, for example AJ01_BACK_LAYFLAT_8bb0cd6a-e2db-44c1-91ae-e294c98b746d_800x. at 800 px wide, shown at 170 px. Resized copies would save about 286 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

24 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("jbalvin.com")”.

The homepage links to 86 pages on jbalvin.com and 89 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://jbalvin.com/pages/shop, https://jbalvin.com/collections/halloween, https://jbalvin.com/collections/aj4-amazonas, https://jbalvin.com/collections/mystery-boxes, https://jbalvin.com/collections/omerta and https://jbalvin.com/pages/velez-x-jbalvin and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://jbalvin.com/pages/shop, https://jbalvin.com/collections/halloween, https://jbalvin.com/collections/aj4-amazonas, https://jbalvin.com/collections/mystery-boxes, https://jbalvin.com/collections/omerta and https://jbalvin.com/pages/velez-x-jbalvin and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://jbalvin.com/collections/all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 242 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.