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jbb.gov.co website review

Visit site (opens in a new tab)Reviewed 28 October 202650 issues · 91 checks

This review found 50 issues worth fixing on jbb.gov.co, 25 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.6 s4.7 sMay 9Oct 245.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.3 s
May 16, 20265.1 s
May 23, 20265.0 s
May 30, 20264.9 s
Jun 6, 20264.9 s
Jun 13, 20265.1 s
Jun 20, 20265.4 s
Jun 27, 20265.6 s
Jul 4, 20265.7 s
Jul 11, 20265.8 s
Jul 18, 20265.6 s
Jul 25, 20265.3 s
Aug 1, 20264.9 s
Aug 8, 20265.1 s
Aug 15, 20265.4 s
Aug 22, 20265.7 s
Aug 29, 20266.4 s
Sep 5, 20266.0 s
Sep 12, 20265.5 s
Sep 19, 20265.2 s
Sep 26, 20265.0 s
Oct 3, 20265.0 s
Oct 10, 20265.0 s
Oct 17, 20265.0 s
Oct 24, 20265.0 s
Real-visitor tap response (INP)75th percentile, phones
161 ms111 msMay 9Oct 24117 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026153 ms
May 16, 2026155 ms
May 23, 2026145 ms
May 30, 2026140 ms
Jun 6, 2026133 ms
Jun 13, 2026130 ms
Jun 20, 2026132 ms
Jun 27, 2026134 ms
Jul 4, 2026136 ms
Jul 11, 2026134 ms
Jul 18, 2026130 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026127 ms
Aug 15, 2026125 ms
Aug 22, 2026123 ms
Aug 29, 2026120 ms
Sep 5, 2026119 ms
Sep 12, 2026119 ms
Sep 19, 2026118 ms
Sep 26, 2026118 ms
Oct 3, 2026117 ms
Oct 10, 2026117 ms
Oct 17, 2026118 ms
Oct 24, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jbb.gov.co (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jbb.gov.co at 0.8 s0.8 s
  2. jbb.gov.co at 1.5 s1.5 s
  3. jbb.gov.co at 2.3 s2.3 s
  4. jbb.gov.co at 3.0 s3.0 s
  5. jbb.gov.co at 3.8 s3.8 s
  6. jbb.gov.co at 4.6 s4.6 s
  7. jbb.gov.co at 5.3 s5.3 s
  8. jbb.gov.co at 6.1 s6.1 s

Speed

14 to fix33
  • Reduce unused JavaScript

    11.3 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.3 s faster on a phone.

  • Render-blocking requests

    5.0 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.

  • Reduce unused CSS

    1.8 s · 344 KiB

    About 344 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • YouTube adds 1.1 s

    1.1 s

    YouTube costs a phone 1.1 s of main-thread work and 2.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    1.1 s · 167 KiB

    167 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 26). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    600 ms · 2.2 MB

    12 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 1.9 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Hotjar and others), adding 4.3 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 81 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).

  • Minify CSS

    300 ms · 40 KiB

    40 KiB could be saved by minifying CSS.

  • 1,514 HTML elements

    The page has 1,514 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • bogota.gov.co adds 40 ms

    40 ms

    bogota.gov.co costs a phone 40 ms of main-thread work and 755 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 75 ms

    75 ms

    Your server sent the HTML in 75 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 11.2 s

    11.2 s

    Real visitors wait 11.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 11.1 s

    11.1 s

    Real visitors see the first content after 11.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 17.7 s

    17.7 s

    The first text or image appears after 17.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 34.2 s

    34.2 s

    Your largest element takes 34.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Llega una nueva edición de la fascinante exposición de Brom…”.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 64.1 s

    64.1 s

    The page becomes fully interactive after 64.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 132 ms

    132 ms

    Real visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 14.8 MB in 184 requests

    14.8 MB

    Your homepage downloads 14.8 MB in 184 requests on a phone: images 9.5 MB (36), scripts 4.0 MB (69) and fonts 605 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 5.3 MB together. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    4.0 MB

    9 images are downloaded at several times the size a phone draws them, for example IMG_6217-1.png at 2,560 px wide, shown at 390 px. Resized copies would save about 4.0 MB.

  • 13 images in older formats

    13 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    FotoJet1-1-768x768.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.2 g of CO₂ per visit

    4.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.20 g of CO₂e: 504.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8890
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8574
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (449 characters)

    Your title is 449 characters, so Google will cut it off around 60: “Jardín Botánico de Bogotá – El Jardín botánico funciona como centro de investigación sobr…”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 96 internal links, 33 external

    The homepage links to 96 pages on jbb.gov.co and 33 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Jardín Botánico de Bogotá José Celestino Mutis – Inicio”.

  • Canonical URL set

    The canonical URL is https://jbb.gov.co/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jbb.gov.co/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://jbb.gov.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,038 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://jbb.gov.co/nosotros/politica-del-sig, https://jbb.gov.co/nosotros/objetivos-del-sig, https://jbb.gov.co/mapa, https://jbb.gov.co/eventos/agenda-cultural-academica, https://jbb.gov.co/eventos-2/eventos and https://jbb.gov.co/codigos-de-conducta and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://jbb.gov.co/eventos/agenda-cultural-academica, whose canonical is https://jbb.gov.co/eventos-2/eventos/agenda-cultural-academica. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 15 small tap targets

    15 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 841 words of copy

    The homepage carries about 841 words of visible text.

4 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jbb.gov.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Hotjar
Hosting
Azure

Company

Employees
2
Founded
1955

Upkeep, stack, hiring and company data from programmable.info

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This review found 50 issues on jbb.gov.co, including 24 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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