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jcasablancas.com website review

Visit site (opens in a new tab)Reviewed 29 October 202648 issues · 92 checks

This review found 48 issues worth fixing on jcasablancas.com, 16 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.7 s1.4 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.8 s
May 16, 20266.2 s
May 23, 20266.5 s
May 30, 20266.8 s
Jun 6, 20266.9 s
Jun 13, 20266.1 s
Jun 20, 20264.7 s
Jun 27, 20263.4 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.5 s
Sep 5, 20262.8 s
Sep 12, 20263.0 s
Sep 19, 20263.2 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.0 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
188 ms102 msMay 9Oct 24175 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026136 ms
May 16, 2026132 ms
May 23, 2026132 ms
May 30, 2026133 ms
Jun 6, 2026137 ms
Jun 13, 2026140 ms
Jun 20, 2026138 ms
Jun 27, 2026135 ms
Jul 4, 2026128 ms
Jul 11, 2026121 ms
Jul 18, 2026118 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026118 ms
Aug 22, 2026125 ms
Aug 29, 2026135 ms
Sep 5, 2026152 ms
Sep 12, 2026168 ms
Sep 19, 2026172 ms
Sep 26, 2026178 ms
Oct 3, 2026176 ms
Oct 10, 2026174 ms
Oct 17, 2026176 ms
Oct 24, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jcasablancas.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jcasablancas.com at 0.9 s0.9 s
  2. jcasablancas.com at 1.9 s1.9 s
  3. jcasablancas.com at 2.8 s2.8 s
  4. jcasablancas.com at 3.8 s3.8 s
  5. jcasablancas.com at 4.7 s4.7 s
  6. jcasablancas.com at 5.7 s5.7 s
  7. jcasablancas.com at 6.6 s6.6 s
  8. jcasablancas.com at 7.5 s7.5 s

Speed

12 to fix29
  • Reduce unused JavaScript

    14.2 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.2 s faster on a phone.

  • Use efficient cache lifetimes

    8.6 s · 6.1 MB

    96 files are served with short cache lifetimes, so returning visitors download them again (6.1 MB).

  • Render-blocking requests

    2.0 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • canva.com adds 1.0 s

    1.0 s

    canva.com costs a phone 1.0 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (canva.com, Google Tag Manager and Vimeo and others), adding 9.3 MB and 2.9 s of main-thread time.

  • Google Tag Manager adds 868 ms

    868 ms

    Google Tag Manager costs a phone 868 ms of main-thread work and 883 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 879 ms. During a long task the page ignores taps.

  • Vimeo adds 314 ms

    314 ms

    Vimeo costs a phone 314 ms of main-thread work and 5.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 336 KiB

    14 images could be 336 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 306 ms

    306 ms

    Facebook costs a phone 306 ms of main-thread work and 291 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 56 ms

    56 ms

    Your server sent the HTML in 56 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 37.6 s

    37.6 s

    Your largest element takes 37.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use essential cookies to make our site work. With your c…”.

  • Speed Index: 17.2 s

    17.2 s

    Visually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 41.3 s

    41.3 s

    The page becomes fully interactive after 41.3 s. Good is under 3.8 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 136 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user INP: 195 ms

    195 ms

    Real visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 54% faster for real visitors

    -54%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 15.0 MB in 216 requests

    15.0 MB

    Your homepage downloads 15.0 MB in 216 requests on a phone: scripts 4.4 MB (82), media 4.2 MB (1) and other files 4.2 MB (49). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    John-Casablancas-International-Logo-Long-White-ruk54ybrg2laz is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 13 images below the first screen load straight away

    13 images further down the page (497 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    24 KiB

    3 images are downloaded at several times the size a phone draws them, for example Bryan-Mohr.webp at 1,000 px wide, shown at 310 px. Resized copies would save about 24 KiB.

  • About 4.2 g of CO₂ per visit

    4.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.25 g of CO₂e: 509.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 9290
  • Links must have discernible text (10 elements)

    Links must have discernible text: 10 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10087
  • 4 H1 headlines

    There are 4 <h1> headlines (“BE THE BEST YOU”, “TALENT” and “SUCCESS STORIES”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: missing name”.

  • No robots.txt

    There is no robots.txt at jcasablancas.com/robots.txt, the first file search crawlers ask for.

  • 35 internal links, 19 external

    The homepage links to 35 pages on jcasablancas.com and 19 external pages.

5 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Launch your career with John Casablancas International, the premier modeling, acting, and talent agency with 40+ years …”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “John Casablancas | Modeling | Talent Agency”.

  • Canonical URL set

    The canonical URL is https://www.jcasablancas.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jcasablancas.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (331 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.jcasablancas.com/llms.txt (165 KiB, 888 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 1 page without a title

    https://www.jcasablancas.com/talent-form has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.jcasablancas.com/talent-form has no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.jcasablancas.com/talent, https://www.jcasablancas.com/network, https://www.jcasablancas.com/talent-form, https://www.jcasablancas.com/about-us-2, https://www.jcasablancas.com/meet-the-team and https://www.jcasablancas.com/jc-cares and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.jcasablancas.com/network, https://www.jcasablancas.com/testimonials, https://www.jcasablancas.com/about-us-2/contact-us, https://www.jcasablancas.com/privacy-policy and https://www.jcasablancas.com/terms-and-conditions have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

4 to fixGoogle 5883
  • 9 third-party cookies

    9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 small tap targets

    4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 358 words of copy

    The homepage carries about 358 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Audition”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us” and “Book Audition”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 3 of them by other companies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jcasablancas.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Newfold Digital

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 48 issues on jcasablancas.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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