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jenshansen.com website review

Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 85 checks

This review found 32 issues worth fixing on jenshansen.com, 12 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
291 ms145 msMay 16Oct 31162 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026241 ms
May 23, 2026239 ms
May 30, 2026249 ms
Jun 6, 2026252 ms
Jun 13, 2026256 ms
Jun 20, 2026260 ms
Jun 27, 2026260 ms
Jul 4, 2026273 ms
Jul 11, 2026274 ms
Jul 18, 2026272 ms
Jul 25, 2026260 ms
Aug 1, 2026252 ms
Aug 8, 2026246 ms
Aug 15, 2026220 ms
Aug 22, 2026213 ms
Aug 29, 2026203 ms
Sep 5, 2026197 ms
Sep 12, 2026209 ms
Sep 19, 2026209 ms
Sep 26, 2026212 ms
Oct 3, 2026203 ms
Oct 10, 2026196 ms
Oct 17, 2026180 ms
Oct 24, 2026168 ms
Oct 31, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jenshansen.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jenshansen.com at 0.7 s0.7 s
  2. jenshansen.com at 1.5 s1.5 s
  3. jenshansen.com at 2.2 s2.2 s
  4. jenshansen.com at 2.9 s2.9 s
  5. jenshansen.com at 3.6 s3.6 s
  6. jenshansen.com at 4.4 s4.4 s
  7. jenshansen.com at 5.1 s5.1 s
  8. jenshansen.com at 5.8 s5.8 s

Speed

13 to fix41
  • Render-blocking requests

    1.7 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 6.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,432 HTML elements

    The page has 5,432 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and vercel.app and others), adding 4.4 MB and 3.2 s of main-thread time.

  • Use efficient cache lifetimes

    350 ms · 1.7 MB

    46 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Reduce unused JavaScript

    1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.

  • Signyfyd adds 973 ms

    973 ms

    Signyfyd costs a phone 973 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vercel.app adds 435 ms

    435 ms

    vercel.app costs a phone 435 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 447 ms

    447 ms

    Google Tag Manager costs a phone 447 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • sitestaffdigital.com adds 395 ms

    395 ms

    sitestaffdigital.com costs a phone 395 ms of main-thread work and 565 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • route.com adds 315 ms

    315 ms

    route.com costs a phone 315 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 154 KiB

    154 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    71 KiB

    Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need.

  • Minify CSS

    33 KiB

    33 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 43.6 s

    43.6 s

    The page becomes fully interactive after 43.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.107

    0.107

    The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 362 ms

    362 ms

    Real visitors wait 362 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 31% faster for real visitors

    -31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 241 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 6.7 MB in 386 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 386 requests on a phone: scripts 5.3 MB (168), other files 767 KiB (130) and images 280 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.91 g of CO₂e: 228.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • 48 text elements with low contrast

    48 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 298 internal links, 19 external

    The homepage links to 298 pages on jenshansen.com and 19 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “We made The One Ring for The Lord of the Rings and The Hobbit films. We make the Jens Hansen Movie Ring, Elvish wedding…”.

  • One H1 headline

    Your main headline reads: “Makers of The World’s Most Famous Ring”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Makers of The One Ring for The Lord of the Rings | Jens Hansen”.

  • Canonical URL set

    The canonical URL is https://www.jenshansen.com/.

  • Structured data in place

    Structured data found: JewelryStore, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jenshansen.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.jenshansen.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,703 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without an H1

    https://www.jenshansen.com/pages/payment-options, https://www.jenshansen.com/collections/makers-of-the-worlds-most-famous-ring, https://www.jenshansen.com/collections/movie-rings, https://www.jenshansen.com/collections/elvish-wedding-and-engagement-rings and https://www.jenshansen.com/collections/character-rings have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 127 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

2 checks passed
  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • About 895 words of copy

    The homepage carries about 895 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Now, Pay Later NOW AVAILABLE” and “SHOP MOVIE RINGS”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Buy Now, Pay Later NOW AVAILABLE”, “Shop the Movie Ring” and “Book Free Consultation”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 198 testimonial or review blocks, 10 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies, 6 of them by other companies (measured from a US location before any click).

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jenshansen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Delm · Sitemap Noindex Pro Seo · Artistry Io · Risify · Analyzify Ga4 Ads Tracking · Ez Terms And Conditions Checkbox · Event Promotion Bar · Reviews Co Uk Product And Merchant Review Collection · signifyd.com · cpscentral.com · w3apps.co · covet.pics · getsitecontrol.com · nfcube.com · route.com · cloudfront.net · personalizer.io · revenuehunt.com · hextom.com · amazonaws.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Nelson

Upkeep, stack, hiring and company data from programmable.info

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