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johnbarbersons.com website review

Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 80 checks

This review found 40 issues worth fixing on johnbarbersons.com, 18 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.3 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.3 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
1.5 s130 msMay 23Nov 7820 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026309 ms
May 30, 2026294 ms
Jun 6, 2026312 ms
Jun 13, 2026324 ms
Jun 20, 2026335 ms
Jun 27, 2026444 ms
Jul 4, 2026694 ms
Jul 11, 20261.1 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 20261.0 s
Aug 29, 2026790 ms
Sep 5, 2026626 ms
Sep 12, 2026495 ms
Sep 19, 2026560 ms
Sep 26, 2026535 ms
Oct 3, 2026537 ms
Oct 10, 2026559 ms
Oct 17, 2026597 ms
Oct 24, 2026686 ms
Oct 31, 2026731 ms
Nov 7, 2026820 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of johnbarbersons.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. johnbarbersons.com at 1.7 s1.7 s
  2. johnbarbersons.com at 3.4 s3.4 s
  3. johnbarbersons.com at 5.2 s5.2 s
  4. johnbarbersons.com at 6.9 s6.9 s
  5. johnbarbersons.com at 8.6 s8.6 s
  6. johnbarbersons.com at 10.3 s10.3 s
  7. johnbarbersons.com at 12.0 s12.0 s
  8. johnbarbersons.com at 13.8 s13.8 s

Speed

12 to fix44
  • Reduce unused JavaScript

    2.3 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Shopify adds 1.5 s

    1.5 s

    Shopify costs a phone 1.5 s of main-thread work and 1.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 13.6 s

    A phone's processor spends 13.6 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, monkcommerce.app and superchat.de and others), adding 3.3 MB and 2.4 s of main-thread time.

  • Render-blocking requests

    600 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Use efficient cache lifetimes

    454 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (454 KiB).

  • monkcommerce.app adds 254 ms

    254 ms

    monkcommerce.app costs a phone 254 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • superchat.de adds 224 ms

    224 ms

    superchat.de costs a phone 224 ms of main-thread work and 557 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 206 ms

    206 ms

    Google Tag Manager costs a phone 206 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,251 HTML elements

    The page has 2,251 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 177 ms

    177 ms

    Klaviyo costs a phone 177 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 54 ms

    54 ms

    Your server sent the HTML in 54 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 832 ms

    832 ms

    Real visitors wait 832 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.4 s

    30.4 s

    The page becomes fully interactive after 30.4 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 686 ms

    686 ms

    Scripts block taps and scrolling for 686 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 157% slower for real visitors

    +157%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 309 ms to 820 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 536 ms

    536 ms

    Real visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.08

    0.08

    The layout barely moves while loading (CLS 0.08, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 18.4 MB in 474 requests

    18.4 MB

    Your homepage downloads 18.4 MB in 474 requests on a phone: media 12.7 MB (2), scripts 3.1 MB (156) and other files 1.5 MB (275). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Rectangle-45.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.2 g of CO₂ per visit

    5.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.21 g of CO₂e: 625.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9495
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “In unserm Shop findest du eine große Auswahl an Friseurbedarf: Professionell, hochwertig & schnell. Jetzt im Online Sho…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Friseurbedarf im Online Shop von John Barber günstig kaufen”.

  • Canonical URL set

    The canonical URL is https://johnbarbersons.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://johnbarbersons.com/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 847 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • llms.txt published

    The site publishes https://johnbarbersons.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Best practices

3 to fixGoogle 7785
  • 15 small tap targets

    15 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 847 words of copy

    The homepage carries about 847 words of visible text.

2 checks passed
  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at johnbarbersons.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Aris Product Options · Exemptify · C Edd Estimated Delivery Date · Triplewhale · Podifai · Judge Me Reviews · Langify · Instafeed · Powerful Form Builder

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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