Website review, no card needed
johnelliott.com website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 89 checks
This review found 42 issues worth fixing on johnelliott.com, 16 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #37,306 of 94,501 reviewed websitesbeats 55%
- #23,587 of 50,726 online storesbeats 47%
- #22,606 of 45,856 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 92 ms |
| May 30, 2026 | 91 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 90 ms |
| Jul 25, 2026 | 90 ms |
| Aug 1, 2026 | 89 ms |
| Aug 8, 2026 | 90 ms |
| Aug 15, 2026 | 91 ms |
| Aug 22, 2026 | 92 ms |
| Aug 29, 2026 | 92 ms |
| Sep 5, 2026 | 94 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 98 ms |
| Oct 17, 2026 | 99 ms |
| Oct 24, 2026 | 98 ms |
| Oct 31, 2026 | 97 ms |
| Nov 7, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Speed
Reduce unused JavaScript
2.3 s · 418 KiBAbout 418 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
2.5 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Improve image delivery
1.9 s · 301 KiB1 image could be 301 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
audioeye-services.com adds 2.0 s
2.0 saudioeye-services.com costs a phone 2.0 s of main-thread work and 342 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.2 s · 159 KiB19 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (audioeye-services.com, Klaviyo and Shopify and others), adding 1.4 MB and 2.4 s of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
600 ms · 47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
Klaviyo adds 134 ms
134 msKlaviyo costs a phone 134 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
170 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
Duplicated JavaScript
50 ms · 15 KiB15 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.3 s
20.3 sYour largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.6 s
21.6 sThe page becomes fully interactive after 21.6 s. Good is under 3.8 s.
First Contentful Paint: 6.1 s
6.1 sThe first text or image appears after 6.1 s on a phone. Good is under 1.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 92 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 389 ms
389 msReal visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 37 ms
37 msScripts block the page for only 37 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
261110_MARS_HP_WIDE_00.jpg weighs 535 KiB. On a phone connection a single image that size takes seconds.
Page weight: 3.5 MB in 230 requests
3.5 MBYour homepage downloads 3.5 MB in 230 requests on a phone: scripts 1.7 MB (124), images 977 KiB (7) and other files 686 KiB (73). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
269 KiB2 images are downloaded at several times the size a phone draws them, for example 261110_MARS_HP_HP_PORTRAIT_00.jpg at 1,600 px wide, shown at 350 px. Resized copies would save about 269 KiB.
1 image below the first screen load straight away
1 image further down the page (109 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (24 elements)
All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
25 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 9 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
136 internal links, 5 external
The homepage links to 136 pages on johnelliott.com and 5 external pages.
5 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “John Elliott. An independent perspective on luxury, with an obsessive focus on construction. Explore the latest ready-t…”.
Title: 52 characters
Your title is a healthy 52 characters: “John Elliott Official Online Store | Johnelliott.com”.
Canonical URL set
The canonical URL is https://www.johnelliott.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.johnelliott.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.johnelliott.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.johnelliott.com/pages/fall-winter-2026-lookbook has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.johnelliott.com/pages/fall-winter-2026-lookbook has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
27 small tap targets
27 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Mismatched anonymous define() module: function(){return function a(b,c,d){function e(g,h){if(!c[g]){if(!b[g]){var i="fu…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 127 words
The homepage has only about 127 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP” and “GIFT SHOP”.
11 calls to action
The homepage has 11 calls to action, for example “shop”, “Gift Shop” and “Sign Up”.
3 short forms
3 short forms (4 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at johnelliott.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Multi Location Inv · Product Filters Search · Klaviyo Email Marketing Sms · Gdpr Backpack · Countdown Timer · Back In Stock · amazonaws.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 50 open roles
- Job board
- icims
Company
- Headquarters
- West Hollywood
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on johnelliott.com, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.