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joinform.com website review

Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 82 checks

This review found 28 issues worth fixing on joinform.com, 7 of them high impact, across 82 checks. The most urgent: main-thread work: 6.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
158 ms98 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026105 ms
May 23, 2026111 ms
May 30, 2026113 ms
Jun 6, 2026113 ms
Jun 13, 2026120 ms
Jun 20, 2026132 ms
Jun 27, 2026137 ms
Jul 4, 2026145 ms
Jul 11, 2026141 ms
Jul 18, 2026138 ms
Jul 25, 2026140 ms
Aug 1, 2026138 ms
Aug 8, 2026145 ms
Aug 15, 2026147 ms
Aug 22, 2026148 ms
Aug 29, 2026151 ms
Sep 5, 2026150 ms
Sep 12, 2026147 ms
Sep 19, 2026146 ms
Sep 26, 2026146 ms
Oct 3, 2026145 ms
Oct 10, 2026141 ms
Oct 17, 2026138 ms
Oct 24, 2026139 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of joinform.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joinform.com at 0.4 s0.4 s
  2. joinform.com at 0.8 s0.8 s
  3. joinform.com at 1.1 s1.1 s
  4. joinform.com at 1.5 s1.5 s
  5. joinform.com at 1.9 s1.9 s
  6. joinform.com at 2.3 s2.3 s
  7. joinform.com at 2.6 s2.6 s
  8. joinform.com at 3.0 s3.0 s

Speed

8 to fix88
  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,677 HTML elements

    The page has 3,677 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clarity and JSDelivr CDN and others), adding 1.4 MB and 618 ms of main-thread time.

  • Reduce unused JavaScript

    503 KiB

    About 503 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Klaviyo adds 265 ms

    265 ms

    Klaviyo costs a phone 265 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 25 ms

    25 ms

    azurefd.net costs a phone 25 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    158 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (158 KiB).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Improve image delivery

    78 KiB

    3 images could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “50% Off Annual Memberships”.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 547 ms

    547 ms

    Real visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 69 ms

    69 ms

    Scripts block the page for only 69 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.02

    0.02

    The layout barely moves while loading (CLS 0.02, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 421 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 421 requests on a phone: scripts 1.6 MB (134), other files 1.4 MB (259) and images 246 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 121.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10078
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (4 characters)

    Your title is only 4 characters: “FORM”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (227 characters)

    Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 61 internal links, 78 external

    The homepage links to 61 pages on joinform.com and 78 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://joinform.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://joinform.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,971 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://joinform.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 8 pages without a meta description

    https://joinform.com/collections/shopform, https://joinform.com/pages/programs, https://joinform.com/pages/mindfulness, https://joinform.com/pages/form-community, https://joinform.com/pages/about-us and https://joinform.com/pages/shop-by-collection and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://joinform.com/products/core-leggings-crush and https://joinform.com/products/capri-leggings-espresso use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://joinform.com/collections/shopform, https://joinform.com/pages/programs, https://joinform.com/pages/mindfulness, https://joinform.com/pages/form-community and https://joinform.com/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 835 words of copy

    The homepage carries about 835 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN FORM” and “SHOP FORM”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Join Form”, “Shop Form” and “start your free trial”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joinform.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Hotjar | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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