johnsummitmerch.com website review

About 309 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

17 images could be 381 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

rebuyengine.com costs a phone 149 ms of main-thread work and 660 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (rebuyengine.com, Shopify and brevo.com and others), adding 874 KiB and 211 ms of main-thread time.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 18 KiB of CSS is downloaded but never applied on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CTRL ESCAPE Hamilton Tee”.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

0326JohnSummitRedRocksWebMocks-02c-white.gif weighs 614 KiB. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example 0326JohnSummitRedRocksWebMocks-02c-white.gif at 800 px wide, shown at 133 px. Resized copies would save about 990 KiB.

Your homepage downloads 2.2 MB in 183 requests on a phone: scripts 752 KiB (56), other files 750 KiB (94) and images 448 KiB (18). Under 2 MB keeps phones on slow connections fast.

4 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

43 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

20 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 11 characters: “John Summit”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 11 characters: “John Summit”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“JOHN SUMMIT” and “CTRL ESCAPE”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("Liquid error (snippets/global-json line 52): invalid ur…”.

The homepage links to 72 pages on johnsummitmerch.com and 12 external pages.

https://johnsummitmerch.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://johnsummitmerch.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://johnsummitmerch.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://johnsummitmerch.com/collections/tees, https://johnsummitmerch.com/collections/outerwear, https://johnsummitmerch.com/collections/accessories, https://johnsummitmerch.com/collections/vinyl, https://johnsummitmerch.com/collections/shop-all and https://johnsummitmerch.com/collections/john-summit-new-arrivals and 8 others use the same meta description. A description written for each page earns more clicks.

https://johnsummitmerch.com/customer_authentication/redirect and https://johnsummitmerch.com/collections/all-john-summit-products have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 191 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.