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jolyn.com website review
Visit site (opens in a new tab)Reviewed 7 November 202646 issues · 92 checks
This review found 46 issues worth fixing on jolyn.com, 15 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #67,591 of 96,043 reviewed websitesbeats 26%
- #40,694 of 51,940 online storesbeats 18%
- #38,112 of 47,037 Shopify storesbeats 15%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 193 ms |
| May 23, 2026 | 193 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 200 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 217 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 218 ms |
| Aug 8, 2026 | 214 ms |
| Aug 15, 2026 | 215 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 238 ms |
| Sep 12, 2026 | 247 ms |
| Sep 19, 2026 | 254 ms |
| Sep 26, 2026 | 246 ms |
| Oct 3, 2026 | 241 ms |
| Oct 10, 2026 | 238 ms |
| Oct 17, 2026 | 246 ms |
| Oct 24, 2026 | 254 ms |
| Oct 31, 2026 | 262 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
3.4 s
6.8 s
10.2 s
13.5 s
16.9 s
20.3 s
23.7 s
27.1 s
Speed
Reduce unused JavaScript
2.9 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Render-blocking requests
3.6 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Use efficient cache lifetimes
1.9 s · 1.5 MB54 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Improve image delivery
1.9 s · 698 KiB29 images could be 698 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Main-thread work: 15.0 s
A phone's processor spends 15.0 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, maestra-static.io and cloudfront.net and others), adding 3.1 MB and 2.3 s of main-thread time.
Reduce unused CSS
600 ms · 219 KiBAbout 219 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 638 ms
638 msGoogle Tag Manager costs a phone 638 ms of main-thread work and 885 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
400 ms · 108 KiB108 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.
maestra-static.io adds 417 ms
417 msmaestra-static.io costs a phone 417 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 394 ms. During a long task the page ignores taps.
cloudfront.net adds 323 ms
323 mscloudfront.net costs a phone 323 ms of main-thread work and 86 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Osano CMP adds 313 ms
313 msOsano CMP costs a phone 313 ms of main-thread work and 84 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 200 ms
200 msYotpo costs a phone 200 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,246 HTML elements
The page has 2,246 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
118 KiBPolyfills for old browsers add 118 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 24.2 s
24.2 sYour largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 50.4 s
50.4 sThe page becomes fully interactive after 50.4 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 193 ms to 262 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
45 images without width and height
45 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 434 ms
434 msReal visitors wait 434 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.1 MB in 624 requests
10.1 MBYour homepage downloads 10.1 MB in 624 requests on a phone: scripts 4.2 MB (120), images 3.2 MB (88) and other files 1.9 MB (382). Under 2 MB keeps phones on slow connections fast.
19 images below the first screen load straight away
19 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
19 KiB1 image is downloaded at several times the size a phone draws it, for example MTAS_testimonial-4_900x.jpg at 872 px wide, shown at 273 px. Resized copies would save about 19 KiB.
1 image in older formats
1 image (72 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.9 g of CO₂ per visit
2.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 343.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Hidden but focusable
20 elements hidden from screen readers can still receive keyboard focus.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 65 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (76 characters)
Your title is 76 characters, so Google will cut it off around 60: “Women's Swimsuits | Athletic Swimwear: Bikinis & One Piece Swimsuits – JOLYN”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
5 H1 headlines
There are 5 <h1> headlines (“”, “” and “Let's Be Friends”). One clear main headline is easier for people and search engines.
Meta description is long (221 characters)
Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
287 internal links, 4 external
The homepage links to 287 pages on jolyn.com and 4 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://jolyn.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://jolyn.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://jolyn.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “only one instance of babel-polyfill is allowed”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
136 of 146 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 813 words of copy
The homepage carries about 813 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Gifts That Move Shop holiday must-haves” and “Shop All”.
48 calls to action
The homepage has 48 calls to action, for example “Gifts That Move Shop holiday must-haves”, “Sweat Essentials Shop” and “Shop All Swimsuits”.
9 short forms
9 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: PostHog.
Privacy and tracking
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jolyn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Depict Search Merchandising · Absolutely · Fondue Cashback Promotions · Jolyn Discounts · Postscript Sms Marketing · Elevar Conversion Tracking · Wair Size Fit Recommendation · Maestra · Triplewhale · Test Sms · Back In Stock · yotpo.com · snapchat.com · kustomerapp.com · cloudfront.net · spicegems.org · nofraud.com · botnot.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- PostHog
- Hosting
- Shopify
Company
- Employees
- 160
- Headquarters
- Huntington Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on jolyn.com, including 27 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.