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jolyn.com website review

Visit site (opens in a new tab)Reviewed 7 November 202646 issues · 92 checks

This review found 46 issues worth fixing on jolyn.com, 15 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.0 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.5 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.8 s
Aug 22, 20263.1 s
Aug 29, 20263.6 s
Sep 5, 20263.6 s
Sep 12, 20263.5 s
Sep 19, 20263.6 s
Sep 26, 20263.5 s
Oct 3, 20263.5 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Oct 24, 20263.3 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
272 ms183 msMay 16Oct 31262 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026193 ms
May 23, 2026193 ms
May 30, 2026195 ms
Jun 6, 2026196 ms
Jun 13, 2026196 ms
Jun 20, 2026196 ms
Jun 27, 2026200 ms
Jul 4, 2026207 ms
Jul 11, 2026217 ms
Jul 18, 2026221 ms
Jul 25, 2026221 ms
Aug 1, 2026218 ms
Aug 8, 2026214 ms
Aug 15, 2026215 ms
Aug 22, 2026220 ms
Aug 29, 2026229 ms
Sep 5, 2026238 ms
Sep 12, 2026247 ms
Sep 19, 2026254 ms
Sep 26, 2026246 ms
Oct 3, 2026241 ms
Oct 10, 2026238 ms
Oct 17, 2026246 ms
Oct 24, 2026254 ms
Oct 31, 2026262 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jolyn.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jolyn.com at 3.4 s3.4 s
  2. jolyn.com at 6.8 s6.8 s
  3. jolyn.com at 10.2 s10.2 s
  4. jolyn.com at 13.5 s13.5 s
  5. jolyn.com at 16.9 s16.9 s
  6. jolyn.com at 20.3 s20.3 s
  7. jolyn.com at 23.7 s23.7 s
  8. jolyn.com at 27.1 s27.1 s

Speed

16 to fix33
  • Reduce unused JavaScript

    2.9 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Render-blocking requests

    3.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Use efficient cache lifetimes

    1.9 s · 1.5 MB

    54 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Improve image delivery

    1.9 s · 698 KiB

    29 images could be 698 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Main-thread work: 15.0 s

    A phone's processor spends 15.0 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, maestra-static.io and cloudfront.net and others), adding 3.1 MB and 2.3 s of main-thread time.

  • Reduce unused CSS

    600 ms · 219 KiB

    About 219 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 638 ms

    638 ms

    Google Tag Manager costs a phone 638 ms of main-thread work and 885 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    400 ms · 108 KiB

    108 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.

  • maestra-static.io adds 417 ms

    417 ms

    maestra-static.io costs a phone 417 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 394 ms. During a long task the page ignores taps.

  • cloudfront.net adds 323 ms

    323 ms

    cloudfront.net costs a phone 323 ms of main-thread work and 86 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Osano CMP adds 313 ms

    313 ms

    Osano CMP costs a phone 313 ms of main-thread work and 84 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 200 ms

    200 ms

    Yotpo costs a phone 200 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,246 HTML elements

    The page has 2,246 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    118 KiB

    Polyfills for old browsers add 118 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 50.4 s

    50.4 s

    The page becomes fully interactive after 50.4 s. Good is under 3.8 s.

  • Speed Index: 14.4 s

    14.4 s

    Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 193 ms to 262 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 45 images without width and height

    45 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 434 ms

    434 ms

    Real visitors wait 434 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 10.1 MB in 624 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 624 requests on a phone: scripts 4.2 MB (120), images 3.2 MB (88) and other files 1.9 MB (382). Under 2 MB keeps phones on slow connections fast.

  • 19 images below the first screen load straight away

    19 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    19 KiB

    1 image is downloaded at several times the size a phone draws it, for example MTAS_testimonial-4_900x.jpg at 872 px wide, shown at 273 px. Resized copies would save about 19 KiB.

  • 1 image in older formats

    1 image (72 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 343.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9396
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Hidden but focusable

    20 elements hidden from screen readers can still receive keyboard focus.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Women's Swimsuits | Athletic Swimwear: Bikinis & One Piece Swimsuits – JOLYN”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “” and “Let's Be Friends”). One clear main headline is easier for people and search engines.

  • Meta description is long (221 characters)

    Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 287 internal links, 4 external

    The homepage links to 287 pages on jolyn.com and 4 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://jolyn.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jolyn.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://jolyn.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “only one instance of babel-polyfill is allowed”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    136 of 146 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 813 words of copy

    The homepage carries about 813 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Gifts That Move Shop holiday must-haves” and “Shop All”.

  • 48 calls to action

    The homepage has 48 calls to action, for example “Gifts That Move Shop holiday must-haves”, “Sweat Essentials Shop” and “Shop All Swimsuits”.

  • 9 short forms

    9 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: PostHog.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jolyn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Depict Search Merchandising · Absolutely · Fondue Cashback Promotions · Jolyn Discounts · Postscript Sms Marketing · Elevar Conversion Tracking · Wair Size Fit Recommendation · Maestra · Triplewhale · Test Sms · Back In Stock · yotpo.com · snapchat.com · kustomerapp.com · cloudfront.net · spicegems.org · nofraud.com · botnot.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
PostHog
Hosting
Shopify

Company

Employees
160
Headquarters
Huntington Beach

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on jolyn.com, including 27 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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