jollybeast.ca website review

10 images could be 723 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 54 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,611 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 58 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 third-party services load with your homepage (Shopify and shop.app), adding 365 KiB and 58 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BEAST BINDER”.

The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 56 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 238 requests on a phone: images 1.2 MB (19), other files 871 KiB (132) and scripts 343 KiB (62). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Your title is only 29 characters: “JOLLYBEAST — Built Different.”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 30 characters: “Year of the Tiger, every year.”. 70 to 160 characters is enough to sell the click.

The homepage links to 30 pages on jollybeast.ca and 5 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://jollybeast.ca/collections/all, https://jollybeast.ca/collections/unisex, https://jollybeast.ca/collections/accessories and https://jollybeast.ca/collections/trading-cards have no meta description, so Google writes the search snippet from whatever text it finds.

https://jollybeast.ca/collections/frontpage/products/pocket-beasts-vol-1-booster-box-blue and https://jollybeast.ca/collections/frontpage/products/pocket-beasts-vol-1-booster-box-red use the same meta description. A description written for each page earns more clicks.

Your homepage links to 8 pages by a URL that isn't their canonical one, for example https://jollybeast.ca/collections/frontpage/products/pocket-beasts-vol-1-booster-box-blue, whose canonical is https://jollybeast.ca/products/pocket-beasts-vol-1-booster-box-blue. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 151 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.