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jottnar.com website review

Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 81 checks

This review found 28 issues worth fixing on jottnar.com, 10 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
117 ms76 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202681 ms
May 30, 202683 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202686 ms
Jul 18, 202687 ms
Jul 25, 202683 ms
Aug 1, 202684 ms
Aug 8, 202683 ms
Aug 15, 202686 ms
Aug 22, 202687 ms
Aug 29, 202692 ms
Sep 5, 202697 ms
Sep 12, 2026104 ms
Sep 19, 2026110 ms
Sep 26, 2026111 ms
Oct 3, 2026111 ms
Oct 10, 2026110 ms
Oct 17, 2026109 ms
Oct 24, 2026111 ms
Oct 31, 2026111 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jottnar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jottnar.com at 0.4 s0.4 s
  2. jottnar.com at 0.8 s0.8 s
  3. jottnar.com at 1.1 s1.1 s
  4. jottnar.com at 1.5 s1.5 s
  5. jottnar.com at 1.9 s1.9 s
  6. jottnar.com at 2.3 s2.3 s
  7. jottnar.com at 2.6 s2.6 s
  8. jottnar.com at 3.0 s3.0 s

Speed

8 to fix56
  • Use efficient cache lifetimes

    1.6 s · 882 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (882 KiB).

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 455 KiB

    About 455 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    552 KiB

    18 images could be 552 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    300 ms · 29 KiB

    29 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,952 HTML elements

    The page has 1,952 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • cloudfront.net adds 119 ms

    119 ms

    cloudfront.net costs a phone 119 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, Facebook and Klarna and others), adding 995 KiB and 378 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Reduce unused CSS

    110 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video Cover”.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 81 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 288 ms

    288 ms

    Scripts block taps and scrolling for 288 ms in total while the page loads. Good is under 200 ms.

6 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 329 ms

    329 ms

    Real visitors wait 329 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 22.9 MB in 215 requests

    22.9 MB

    Your homepage downloads 22.9 MB in 215 requests on a phone: media 19.0 MB (3), scripts 1.4 MB (69) and images 1.4 MB (40). Under 2 MB keeps phones on slow connections fast.

  • About 6.5 g of CO₂ per visit

    6.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.49 g of CO₂e: 778.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9092
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 29 links without text

    29 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 101 internal links, 10 external

    The homepage links to 101 pages on jottnar.com and 10 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Technical outdoor clothing for mountain, trail running and climbing. Hardshell jackets, goose down, fleece and trail ge…”.

  • One H1 headline

    Your main headline reads: “Jöttnar Mountain Clothing & Technical Outdoor Wear | Goose down jackets, waterproof hardshell jackets and high performa…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Jöttnar Mountain Clothing & Technical Outdoor Wear”.

  • Canonical URL set

    The canonical URL is https://www.jottnar.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jottnar.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,099 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.jottnar.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    51 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 272 words of copy

    The homepage carries about 272 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop”, “Sign up | Get 10% off” and “Shop New”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 72 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jottnar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Xo Gallery · Attentive · Triplewhale · Simprosys Google Shopping Feed · Depict Search Merchandising · Gempages Builder · Justuno Email Sms Pop Ups · Judge Me Reviews · Gdpr Cookie Consent · Aftersell · Stape Remix · jst.ai · cloudfront.net · attn.tv · trustpilot.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Cardiff

Upkeep, stack, hiring and company data from programmable.info

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