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jpplus.com website review

Visit site (opens in a new tab)Reviewed 23 October 202642 issues · 111 checks

This review found 42 issues worth fixing on jpplus.com, 14 of them high impact, across 111 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
177 ms123 msMay 2Oct 17171 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026135 ms
May 9, 2026135 ms
May 16, 2026129 ms
May 23, 2026130 ms
May 30, 2026134 ms
Jun 6, 2026137 ms
Jun 13, 2026138 ms
Jun 20, 2026138 ms
Jun 27, 2026144 ms
Jul 4, 2026145 ms
Jul 11, 2026146 ms
Jul 18, 2026146 ms
Jul 25, 2026143 ms
Aug 1, 2026140 ms
Aug 8, 2026138 ms
Aug 15, 2026145 ms
Aug 22, 2026146 ms
Aug 29, 2026146 ms
Sep 5, 2026148 ms
Sep 12, 2026153 ms
Sep 19, 2026154 ms
Sep 26, 2026162 ms
Oct 3, 2026165 ms
Oct 10, 2026170 ms
Oct 17, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jpplus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jpplus.com at 1.6 s1.6 s
  2. jpplus.com at 3.3 s3.3 s
  3. jpplus.com at 4.9 s4.9 s
  4. jpplus.com at 6.6 s6.6 s
  5. jpplus.com at 8.2 s8.2 s
  6. jpplus.com at 9.9 s9.9 s
  7. jpplus.com at 11.5 s11.5 s
  8. jpplus.com at 13.2 s13.2 s

jpplus.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix23
  • Use efficient cache lifetimes

    3.5 s · 1.8 MB

    63 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Reduce unused JavaScript

    2.7 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Main-thread work: 20.3 s

    A phone's processor spends 20.3 s on main-thread work while loading, 8.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.8 s

    1.8 s

    Google Tag Manager costs a phone 1.8 s of main-thread work and 920 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 23

    23/100

    Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Freshchat and others), adding 3.1 MB and 4.7 s of main-thread time.

  • Hubspot adds 835 ms

    835 ms

    Hubspot costs a phone 835 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 864 ms. During a long task the page ignores taps.

  • Freshchat adds 725 ms

    725 ms

    Freshchat costs a phone 725 ms of main-thread work and 889 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 591 ms

    591 ms

    Facebook costs a phone 591 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 335 KiB

    18 images could be 335 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Amplitude Mobile Analytics adds 324 ms

    324 ms

    Amplitude Mobile Analytics costs a phone 324 ms of main-thread work and 645 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,226 HTML elements

    The page has 2,226 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 30 KiB

    30 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Largest Contentful Paint: 20.2 s

    20.2 s

    Your largest element takes 20.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “1 of 4”.

  • Time to Interactive: 39.3 s

    39.3 s

    The page becomes fully interactive after 39.3 s. Good is under 3.8 s.

  • Total Blocking Time: 4.1 s

    4.1 s

    Scripts block taps and scrolling for 4.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 135 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.131

    0.131

    The layout shifts by 0.131 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 123 ms

    123 ms

    Real visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 510 ms

    510 ms

    Real visitors wait 510 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix50
  • Page weight: 7.4 MB in 294 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 294 requests on a phone: images 3.5 MB (140), scripts 3.4 MB (69) and fonts 238 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 27 images in older formats

    27 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    115 KiB

    3 images are downloaded at several times the size a phone draws them, for example UniNet_IColor_800_Lifestyle.jpg at 800 px wide, shown at 193 px. Resized copies would save about 115 KiB.

  • About 2.1 g of CO₂ per visit

    2.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.11 g of CO₂e: 252.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 9693
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 396 internal links, 15 external

    The homepage links to 396 pages on jpplus.com and 15 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Johnson Plastics Plus is your home for products and equipment for laser and rotary engraving, sublimation, heat transfe…”.

  • One H1 headline

    Your main headline reads: “Everything You Need for Engraving, Printing, and Customization”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “JPPlus: Engraving, Sublimation & UV Printing | JPPlus”.

  • Canonical URL set

    The canonical URL is https://www.jpplus.com/.

  • Structured data in place

    Structured data found: Organization and VideoObject.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jpplus.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,011 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /promo/free-shipping-on-ink-and-paper and /product-suggestions have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /product-suggestions has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5442472&Ver=2&mid=385f7a88-41cc-414c-93c6-bd93481208c1&bo=1&sid=fc737cf0cf0e11f18b1f2124ea6a1295&vid=fc73a300cf0e11f19c4ba9b940ff0be9&vids=1&msclkid=N&pi=918639831&lg=.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    244 of 249 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix81
  • 1 broken external link

    1 link to other sites is dead, for example https://get.teamviewer.com/6qhgu26 (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.facebook.com/pages/Johnson-Plastics/100864489970053.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (jpplus.com).

  • Valid certificate (72 days left)

    The certificate from Google Trust Services · WE1 verifies for jpplus.com and is valid for another 72 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://jpplus.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 48 days

    jpplus.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    jpplus.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    jpplus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 20 years old

    20 years

    jpplus.com was registered in Dec 2005 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

100
  • About 1,639 words of copy

    The homepage carries about 1,639 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Log in or register” and “SHOP WITH AI”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Try again”, “Verified Customer Program LEARN MORE →” and “Contact Us”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 47 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf1.jpplus.com include:spf2.jpplus.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on jpplus.com, including 23 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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