jrose.ch website review

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

8 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

11 images could be 218 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 65 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 third-party services load with your homepage (weglot.com, Shopify and 9gtb.com and others), adding 364 KiB and 161 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Img-2_JROSE_28451ee6-a47a-4de3-8290-a460a8f761de.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 77 characters, so Google will cut it off around 60: “J.Rose Gin - Il Gusto dell'Italia e l'Arte di Milo Manara – JRose Switzerland”.

Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 36 pages on jrose.ch and 7 external pages.

https://jrose.ch/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://jrose.ch/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://jrose.ch/customer_authentication/redirect, https://jrose.ch/policies/shipping-policy, https://jrose.ch/collections/gin and https://jrose.ch/collections/essentials have no meta description, so Google writes the search snippet from whatever text it finds.

https://jrose.ch/collections/tequila-la7vidas and https://jrose.ch/products/la7vidas-tequila-blanco use the same meta description. A description written for each page earns more clicks.

https://jrose.ch/collections/all, https://jrose.ch/customer_authentication/redirect, https://jrose.ch/collections/gin, https://jrose.ch/collections/tequila-la7vidas, https://jrose.ch/collections/amaro and https://jrose.ch/collections/essentials have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 215 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.