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jsflyfishing.com website review

Visit site (opens in a new tab)Reviewed 8 November 202624 issues · 82 checks

This review found 24 issues worth fixing on jsflyfishing.com, 7 of them high impact, across 82 checks. The most urgent: 3,762 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.0 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
181 ms127 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026133 ms
May 23, 2026136 ms
May 30, 2026139 ms
Jun 6, 2026145 ms
Jun 13, 2026146 ms
Jun 20, 2026146 ms
Jun 27, 2026146 ms
Jul 4, 2026145 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026146 ms
Aug 1, 2026146 ms
Aug 8, 2026147 ms
Aug 15, 2026152 ms
Aug 22, 2026156 ms
Aug 29, 2026163 ms
Sep 5, 2026171 ms
Sep 12, 2026174 ms
Sep 19, 2026175 ms
Sep 26, 2026174 ms
Oct 3, 2026175 ms
Oct 10, 2026172 ms
Oct 17, 2026170 ms
Oct 24, 2026172 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jsflyfishing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jsflyfishing.com at 0.8 s0.8 s
  2. jsflyfishing.com at 1.6 s1.6 s
  3. jsflyfishing.com at 2.4 s2.4 s
  4. jsflyfishing.com at 3.2 s3.2 s
  5. jsflyfishing.com at 4.0 s4.0 s
  6. jsflyfishing.com at 4.7 s4.7 s
  7. jsflyfishing.com at 5.5 s5.5 s
  8. jsflyfishing.com at 6.3 s6.3 s

Speed

7 to fix77
  • 3,762 HTML elements

    The page has 3,762 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 230 KiB

    About 230 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    800 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Improve image delivery

    391 KiB

    8 images could be 391 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 117 ms

    117 ms

    Klaviyo costs a phone 117 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clarity and Shopify and others), adding 802 KiB and 333 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    43 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

  • Reduce unused CSS

    29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 11.4 s

    11.4 s

    The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 173 ms

    173 ms

    Real visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 679 ms

    679 ms

    Real visitors wait 679 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 93 ms

    93 ms

    Scripts block the page for only 93 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 245 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 245 requests on a phone: images 971 KiB (31), scripts 928 KiB (114) and other files 874 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (86 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9295
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 174 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 373 internal links, 3 external

    The homepage links to 373 pages on jsflyfishing.com and 3 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Shop fly tying supplies, materials, and gear from trusted fly tying brands. Hooks, tools, feathers, synthetics, and mor…”.

  • One H1 headline

    Your main headline reads: “Fly Tying Supplies, Materials, and Gear”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Fly Tying Supplies and Gear | J. Stockard Fly Fishing”.

  • Canonical URL set

    The canonical URL is https://www.jsflyfishing.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jsflyfishing.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,294 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 6 pages without an H1

    /pages/contact, /pages/loyalty-program, /pages/catalog, /collections/new-arrivals, /collections/chenille-braid and /pages/flybrary-fly-patterns have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=16001979&Ver=2&mid=2203bed3-acbf-4eff-a58f-c8a4760a9d01&bo=1&sid=f1c01d20db2a11f194debd5bec45a595&vid=f1c03a20db2a11f19e29478428e5a488&vids=1&msclkid=N&pi=918639831&lg.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    40 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 358 words of copy

    The homepage carries about 358 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Secure payments Learn more in our FAQs” and “Register”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 133 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jsflyfishing.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Microsoft Clarity · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Rivo Loyalty Rewards Referrals

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Kent

Upkeep, stack, hiring and company data from programmable.info

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