Website review, no card needed

jsrdirect.com logo

jsrdirect.com website review

Visit site (opens in a new tab)Reviewed 5 November 202627 issues · 71 checks

This review found 27 issues worth fixing on jsrdirect.com, 9 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.2 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
127 ms82 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202689 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202691 ms
Jun 13, 202692 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202695 ms
Jul 11, 202695 ms
Jul 18, 202693 ms
Jul 25, 202697 ms
Aug 1, 2026102 ms
Aug 8, 2026112 ms
Aug 15, 2026118 ms
Aug 22, 2026118 ms
Aug 29, 2026118 ms
Sep 5, 2026117 ms
Sep 12, 2026114 ms
Sep 19, 2026116 ms
Sep 26, 2026119 ms
Oct 3, 2026117 ms
Oct 10, 2026122 ms
Oct 17, 2026122 ms
Oct 24, 2026122 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jsrdirect.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jsrdirect.com at 0.5 s0.5 s
  2. jsrdirect.com at 1.1 s1.1 s
  3. jsrdirect.com at 1.6 s1.6 s
  4. jsrdirect.com at 2.2 s2.2 s
  5. jsrdirect.com at 2.7 s2.7 s
  6. jsrdirect.com at 3.3 s3.3 s
  7. jsrdirect.com at 3.8 s3.8 s
  8. jsrdirect.com at 4.4 s4.4 s

Speed

11 to fix25
  • Reduce unused JavaScript

    1.4 s · 1,008 KiB

    About 1,008 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 968 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (968 KiB).

  • Render-blocking requests

    1.9 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Google Tag Manager and Shopify and others), adding 1.7 MB and 1.2 s of main-thread time.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 401 ms. During a long task the page ignores taps.

  • route.com adds 337 ms

    337 ms

    route.com costs a phone 337 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 253 ms

    253 ms

    Google Tag Manager costs a phone 253 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 238 ms

    238 ms

    Shopify costs a phone 238 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,715 HTML elements

    The page has 1,715 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 76 KiB

    7 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.9 s

    19.9 s

    The page becomes fully interactive after 19.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.87

    0.87

    The layout shifts by 0.87 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 596 ms

    596 ms

    Scripts block taps and scrolling for 596 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 337 ms

    337 ms

    Real visitors wait 337 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix81
  • Page weight: 3.4 MB in 231 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 231 requests on a phone: scripts 2.1 MB (64), other files 731 KiB (105) and images 356 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    IRR_JSR-Slideshow-Banner_3100x1280_1705d85f-2262-4857-9a23-8 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (10 characters)

    Your title is only 10 characters: “JSR Direct”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 209 internal links, 14 external

    The homepage links to 209 pages on jsrdirect.com and 14 external pages.

6 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “JSR Merchandising creates, produces and sells official merchandise for a number of rock & metal, bands & artists.”.

  • Canonical URL set

    The canonical URL is https://jsrdirect.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jsrdirect.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,080 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://back.orderprotection.com/insurance?store_url=jsr-direct.myshopify.com' from origin…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 285 words of copy

    The homepage carries about 285 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP BY ARTIST”, “SHOP NOW” and “SHOP”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jsrdirect.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Tnc Terms Checkbox · Speedy Shipping Bar Upsell · Gdpr Backpack · Ecomsend · powr.io · hulkapps.com · eraofecom.org · b-cdn.net · nfcube.com · route.com · herokuapp.com · hextom.com · hubapi.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
WordPress
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Dover

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 27 issues on jsrdirect.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25