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jsmccarthy.com website review

Visit site (opens in a new tab)Reviewed 19 October 202626 issues · 73 checks

This review found 26 issues worth fixing on jsmccarthy.com, 7 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of jsmccarthy.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jsmccarthy.com at 0.4 s0.4 s
  2. jsmccarthy.com at 0.8 s0.8 s
  3. jsmccarthy.com at 1.1 s1.1 s
  4. jsmccarthy.com at 1.5 s1.5 s
  5. jsmccarthy.com at 1.9 s1.9 s
  6. jsmccarthy.com at 2.3 s2.3 s
  7. jsmccarthy.com at 2.6 s2.6 s
  8. jsmccarthy.com at 3.0 s3.0 s

Speed

7 to fix55
  • Render-blocking requests

    3.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    2.7 s · 525 KiB

    About 525 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, Accessibe Accessibility Overlay and Google CDN and others), adding 2.0 MB and 791 ms of main-thread time.

  • website-files.com adds 406 ms

    406 ms

    website-files.com costs a phone 406 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 138 ms

    138 ms

    Google CDN costs a phone 138 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 136 KiB

    7 images could be 136 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 89 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    1 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 638 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix59
  • Largest Contentful Paint: 12.0 s

    12.0 s

    Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “In our shift from commercial print to folding carton packag…”.

  • First Contentful Paint: 5.1 s

    5.1 s

    The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.2 s

    12.2 s

    The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 314 ms

    314 ms

    Scripts block taps and scrolling for 314 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 44 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 44 requests on a phone: scripts 1.1 MB (10), fonts 573 KiB (14) and images 302 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (38 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9195
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9285
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (185 characters)

    Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 42 internal links, 16 external

    The homepage links to 42 pages on jsmccarthy.com and 16 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Cutting Edge Packaging Solutions With Sustainability In Mind”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Home - J.S. McCarthy Packaging + Print”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jsmccarthy.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.jsmccarthy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (460 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.jsmccarthy.com/resources has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 428 words of copy

    The homepage carries about 428 words of visible text.

6 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Order Now” and “Learn More”.

  • Social proof on the page

    Social proof on the homepage: 16 customer or partner logos and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jsmccarthy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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