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justaddbuoy.com website review
Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 85 checks
This review found 35 issues worth fixing on justaddbuoy.com, 13 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,962 of 109,350 reviewed websitesbeats 82%
- #9,513 of 61,859 online storesbeats 79%
- #9,250 of 56,401 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 169 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 173 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 172 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 181 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 190 ms |
| Aug 8, 2026 | 195 ms |
| Aug 15, 2026 | 198 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 191 ms |
| Sep 26, 2026 | 184 ms |
| Oct 3, 2026 | 180 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 178 ms |
| Oct 24, 2026 | 182 ms |
| Oct 31, 2026 | 186 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.9 s
5.7 s
6.5 s
Speed
Render-blocking requests
1.3 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.8 s
A phone's processor spends 7.8 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (ContentSquare, Facebook and Klaviyo and others), adding 1.5 MB and 1.4 s of main-thread time.
Use efficient cache lifetimes
150 ms · 874 KiB50 files are served with short cache lifetimes, so returning visitors download them again (874 KiB).
Reduce unused JavaScript
645 KiBAbout 645 KiB of JavaScript is downloaded but never used on this page.
ContentSquare adds 423 ms
423 msContentSquare costs a phone 423 ms of main-thread work and 210 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 318 ms
318 msFacebook costs a phone 318 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.
1,728 HTML elements
The page has 1,728 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 122 ms
122 msShopify costs a phone 122 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Improve image delivery
90 KiB2 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
62 KiBPolyfills for old browsers add 62 KiB JavaScript that modern phones do not need.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 22.6 s
22.6 sThe page becomes fully interactive after 22.6 s. Good is under 3.8 s.
Largest Contentful Paint: 7.7 s
7.7 sYour largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 710 ms
710 msReal visitors wait 710 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 7.5 MB in 342 requests
7.5 MBYour homepage downloads 7.5 MB in 342 requests on a phone: media 3.4 MB (1), scripts 1.7 MB (119) and other files 1,014 KiB (123). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
1_1_BYOB_3919bbd6-4eb7-433c-ae52-d37f840196d8.webp weighs 692 KiB. On a phone connection a single image that size takes seconds.
4 images in older formats
4 images (827 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
3 KiB1 image is downloaded at several times the size a phone draws it, for example hp-starter-set-fallback.webp at 1,080 px wide, shown at 350 px. Resized copies would save about 3 KiB.
About 2.1 g of CO₂ per visit
2.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 256.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 105 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 8 problems
Structured data found (Organization, VideoObject, WebPage and WebSite) but with 8 problems, for example “VideoObject: contentUrl is not an absolute URL ("//justaddbuoy.com/cdn/shop/videos/c/vp/b4eb65ab731…”.
121 internal links, 6 external
The homepage links to 121 pages on justaddbuoy.com and 6 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Nutrients in their original forms. Bioavailable and complete support, the way nature intended. No synthetics, sweetener…”.
One H1 headline
Your main headline reads: “Unflavored,Add-to-Any-DrinkLiquid Electrolytes”.
Title: 44 characters
Your title is a healthy 44 characters: “Buoy | Liquid Electrolytes & Wild Superfoods”.
Canonical URL set
The canonical URL is https://justaddbuoy.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://justaddbuoy.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,650 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://justaddbuoy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://justaddbuoy.com/pages/electrolyte-starter-set-cd and https://justaddbuoy.com/pages/buoy-rewards are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages without a meta description
https://justaddbuoy.com/collections/all and https://justaddbuoy.com/pages/electrolyte-starter-set-cd have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://justaddbuoy.com/pages/byob, https://justaddbuoy.com/products/hydration-drops, https://justaddbuoy.com/products/digestion-drops, https://justaddbuoy.com/collections/all, https://justaddbuoy.com/pages/electrolyte-discovery-set and https://justaddbuoy.com/pages/chronic-illness-support and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
2 checks passed
Tap targets are thumb-sized
37 of 42 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 985 words of copy
The homepage carries about 985 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Starter Set” and “Shop All”.
33 calls to action
The homepage has 33 calls to action, for example “Shop All”, “Shop” and “Shop All Products”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 134 testimonial or review blocks, 4 customer or partner logos, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
54 cookies set on arrival
54Opening the homepage sets 54 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
65 other companies contacted
Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at justaddbuoy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 22 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Pandectes Gdpr · Attentive · Klaviyo Email Marketing Sms · Triplewhale · Klickly Connector · Okendo · Eg Auto Add To Cart · Skio Subscriptions Yc S20 · Gdpr Cookie Consent · Applovin Shop Integration · cloudfront.net · gatsby.tech · privy.com · shareasale.com · govx.com · mailchimp.com · chimpstatic.com · devotion.club · gipht.io · superfiliate-cdn.com · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Gatsby
- E-commerce
- Shopify
- Hosting
- Shopify Hosted
Company
- Headquarters
- San Diego
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on justaddbuoy.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.