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justaddbuoy.com website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 85 checks

This review found 35 issues worth fixing on justaddbuoy.com, 13 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.2 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.9 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.8 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
209 ms164 msMay 16Oct 31186 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026169 ms
May 23, 2026171 ms
May 30, 2026173 ms
Jun 6, 2026179 ms
Jun 13, 2026179 ms
Jun 20, 2026179 ms
Jun 27, 2026177 ms
Jul 4, 2026172 ms
Jul 11, 2026175 ms
Jul 18, 2026181 ms
Jul 25, 2026187 ms
Aug 1, 2026190 ms
Aug 8, 2026195 ms
Aug 15, 2026198 ms
Aug 22, 2026203 ms
Aug 29, 2026204 ms
Sep 5, 2026197 ms
Sep 12, 2026195 ms
Sep 19, 2026191 ms
Sep 26, 2026184 ms
Oct 3, 2026180 ms
Oct 10, 2026179 ms
Oct 17, 2026178 ms
Oct 24, 2026182 ms
Oct 31, 2026186 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of justaddbuoy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. justaddbuoy.com at 0.8 s0.8 s
  2. justaddbuoy.com at 1.6 s1.6 s
  3. justaddbuoy.com at 2.4 s2.4 s
  4. justaddbuoy.com at 3.2 s3.2 s
  5. justaddbuoy.com at 4.0 s4.0 s
  6. justaddbuoy.com at 4.9 s4.9 s
  7. justaddbuoy.com at 5.7 s5.7 s
  8. justaddbuoy.com at 6.5 s6.5 s

Speed

11 to fix43
  • Render-blocking requests

    1.3 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.8 s

    A phone's processor spends 7.8 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Facebook and Klaviyo and others), adding 1.5 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 874 KiB

    50 files are served with short cache lifetimes, so returning visitors download them again (874 KiB).

  • Reduce unused JavaScript

    645 KiB

    About 645 KiB of JavaScript is downloaded but never used on this page.

  • ContentSquare adds 423 ms

    423 ms

    ContentSquare costs a phone 423 ms of main-thread work and 210 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 318 ms

    318 ms

    Facebook costs a phone 318 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.

  • 1,728 HTML elements

    The page has 1,728 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 122 ms

    122 ms

    Shopify costs a phone 122 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Improve image delivery

    90 KiB

    2 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 710 ms

    710 ms

    Real visitors wait 710 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 7.5 MB in 342 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 342 requests on a phone: media 3.4 MB (1), scripts 1.7 MB (119) and other files 1,014 KiB (123). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    1_1_BYOB_3919bbd6-4eb7-433c-ae52-d37f840196d8.webp weighs 692 KiB. On a phone connection a single image that size takes seconds.

  • 4 images in older formats

    4 images (827 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    3 KiB

    1 image is downloaded at several times the size a phone draws it, for example hp-starter-set-fallback.webp at 1,080 px wide, shown at 350 px. Resized copies would save about 3 KiB.

  • About 2.1 g of CO₂ per visit

    2.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 256.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 10092
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 105 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 8 problems

    Structured data found (Organization, VideoObject, WebPage and WebSite) but with 8 problems, for example “VideoObject: contentUrl is not an absolute URL ("//justaddbuoy.com/cdn/shop/videos/c/vp/b4eb65ab731…”.

  • 121 internal links, 6 external

    The homepage links to 121 pages on justaddbuoy.com and 6 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Nutrients in their original forms. Bioavailable and complete support, the way nature intended. No synthetics, sweetener…”.

  • One H1 headline

    Your main headline reads: “Unflavored,Add-to-Any-DrinkLiquid Electrolytes”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Buoy | Liquid Electrolytes & Wild Superfoods”.

  • Canonical URL set

    The canonical URL is https://justaddbuoy.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://justaddbuoy.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,650 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://justaddbuoy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://justaddbuoy.com/pages/electrolyte-starter-set-cd and https://justaddbuoy.com/pages/buoy-rewards are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://justaddbuoy.com/collections/all and https://justaddbuoy.com/pages/electrolyte-starter-set-cd have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://justaddbuoy.com/pages/byob, https://justaddbuoy.com/products/hydration-drops, https://justaddbuoy.com/products/digestion-drops, https://justaddbuoy.com/collections/all, https://justaddbuoy.com/pages/electrolyte-discovery-set and https://justaddbuoy.com/pages/chronic-illness-support and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    37 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 985 words of copy

    The homepage carries about 985 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Starter Set” and “Shop All”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “Shop All”, “Shop” and “Shop All Products”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 134 testimonial or review blocks, 4 customer or partner logos, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 54 cookies set on arrival

    54

    Opening the homepage sets 54 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at justaddbuoy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Pandectes Gdpr · Attentive · Klaviyo Email Marketing Sms · Triplewhale · Klickly Connector · Okendo · Eg Auto Add To Cart · Skio Subscriptions Yc S20 · Gdpr Cookie Consent · Applovin Shop Integration · cloudfront.net · gatsby.tech · privy.com · shareasale.com · govx.com · mailchimp.com · chimpstatic.com · devotion.club · gipht.io · superfiliate-cdn.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Gatsby
E-commerce
Shopify
Hosting
Shopify Hosted

Company

Headquarters
San Diego

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on justaddbuoy.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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