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kaefer.com.au website review

Visit site (opens in a new tab)Reviewed 28 October 202637 issues · 85 checks

This review found 37 issues worth fixing on kaefer.com.au, 14 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s1.7 sMay 9Oct 244.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.6 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20263.0 s
Aug 29, 20263.1 s
Sep 5, 20263.3 s
Sep 12, 20263.2 s
Sep 19, 20263.1 s
Sep 26, 20263.8 s
Oct 3, 20263.8 s
Oct 10, 20263.5 s
Oct 17, 20263.6 s
Oct 24, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
128 ms82 msMay 9Oct 24114 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202694 ms
May 16, 202692 ms
May 23, 202693 ms
May 30, 202689 ms
Jun 6, 202691 ms
Jun 13, 202696 ms
Jun 20, 202692 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202687 ms
Jul 18, 202691 ms
Jul 25, 202690 ms
Aug 1, 202694 ms
Aug 8, 2026103 ms
Aug 15, 2026100 ms
Aug 22, 2026106 ms
Aug 29, 2026104 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202692 ms
Sep 26, 202697 ms
Oct 3, 2026111 ms
Oct 10, 2026113 ms
Oct 17, 2026123 ms
Oct 24, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kaefer.com.au (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kaefer.com.au at 0.5 s0.5 s
  2. kaefer.com.au at 1.1 s1.1 s
  3. kaefer.com.au at 1.6 s1.6 s
  4. kaefer.com.au at 2.1 s2.1 s
  5. kaefer.com.au at 2.7 s2.7 s
  6. kaefer.com.au at 3.2 s3.2 s
  7. kaefer.com.au at 3.7 s3.7 s
  8. kaefer.com.au at 4.3 s4.3 s

Speed

10 to fix62
  • Render-blocking requests

    3.6 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Reduce unused JavaScript

    450 ms · 647 KiB

    About 647 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 256 KiB

    56 files are served with short cache lifetimes, so returning visitors download them again (256 KiB).

  • Reduce unused CSS

    750 ms · 204 KiB

    About 204 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.3 MB and 689 ms of main-thread time.

  • Improve image delivery

    300 ms · 364 KiB

    8 images could be 364 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • YouTube adds 513 ms

    513 ms

    YouTube costs a phone 513 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    550 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 89 but mobile only 62. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 193 ms

    193 ms

    Your server sent the HTML in 193 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.9 s

    5.9 s

    Real visitors wait 5.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.67

    0.67

    For real visitors the layout shifts by 0.67 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.2 s

    4.2 s

    Real visitors see the first content after 4.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 81% slower for real visitors

    +81%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 312 ms

    312 ms

    Scripts block taps and scrolling for 312 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user INP: 108 ms

    108 ms

    Real visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 92 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 92 requests on a phone: scripts 1.3 MB (34), images 854 KiB (36) and stylesheets 183 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (57 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 7590
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    14 elements hidden from screen readers can still receive keyboard focus.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is short (23 characters)

    Your title is only 23 characters: “Home - KAEFER Australia”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No XML sitemap

    No XML sitemap at https://kaefer.com.au/sitemap_index.xml, so Google discovers your pages only by following links.

  • 102 internal links, 8 external

    The homepage links to 102 pages on kaefer.com.au and 8 external pages.

6 checks passed
  • Meta description: 76 characters

    Your meta description is 76 characters: “Multidisciplinary teams delivering acrossmaintenance, shutdowns and projects”.

  • One H1 headline

    Your main headline reads: “Count on us.”.

  • Canonical URL set

    The canonical URL is https://kaefer.com.au/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (564 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 10 pages without a meta description

    https://kaefer.com.au/news, https://kaefer.com.au/our-company, https://kaefer.com.au/our-company/about-us, https://kaefer.com.au/our-company/leadership-team, https://kaefer.com.au/what-we-do and https://kaefer.com.au/what-we-do/electrical-and-instrumentation and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 563 words of copy

    The homepage carries about 563 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kaefer.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Analytics
Hosting
Synergywholesale Ap Synergy Wholesale Pty Ltd

Upkeep, stack, hiring and company data from programmable.info

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