Website review, no card needed

kahoot.com logo

kahoot.com website review

Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 82 checks

This review found 36 issues worth fixing on kahoot.com, 10 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.2 sApr 18Oct 32.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.3 s
Apr 25, 20262.3 s
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.7 s
Jul 25, 20263.0 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20262.9 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
154 ms112 msApr 18Oct 3149 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026119 ms
Apr 25, 2026119 ms
May 2, 2026118 ms
May 9, 2026117 ms
May 16, 2026117 ms
May 23, 2026117 ms
May 30, 2026117 ms
Jun 6, 2026117 ms
Jun 13, 2026120 ms
Jun 20, 2026124 ms
Jun 27, 2026129 ms
Jul 4, 2026136 ms
Jul 11, 2026138 ms
Jul 18, 2026138 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026138 ms
Aug 15, 2026140 ms
Aug 22, 2026142 ms
Aug 29, 2026144 ms
Sep 5, 2026145 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026147 ms
Oct 3, 2026149 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kahoot.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kahoot.com at 0.4 s0.4 s
  2. kahoot.com at 0.8 s0.8 s
  3. kahoot.com at 1.1 s1.1 s
  4. kahoot.com at 1.5 s1.5 s
  5. kahoot.com at 1.9 s1.9 s
  6. kahoot.com at 2.3 s2.3 s
  7. kahoot.com at 2.6 s2.6 s
  8. kahoot.com at 3.0 s3.0 s

Speed

8 to fix50
  • Improve image delivery

    1.1 s · 2.6 MB

    27 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 524 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (524 KiB).

  • Reduce unused JavaScript

    1.6 s · 360 KiB

    About 360 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    450 ms · 66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • kahoot.it adds 93 ms

    93 ms

    kahoot.it costs a phone 93 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (kahoot.it, Google Tag Manager and Optanon and others), adding 890 KiB and 348 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 663 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 10.8 s

    10.8 s

    The first text or image appears after 10.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.2 s

    21.2 s

    Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FOR INDIVIDUALS, TEACHERS & STUDENTS The total Kahoot! expe…”.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 119 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • 32 images without width and height

    32 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.14

    0.14

    The layout shifts by 0.14 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 724 ms

    724 ms

    Real visitors wait 724 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 17 ms

    17 ms

    Scripts block the page for only 17 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix33
  • Page weight: 4.8 MB in 109 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 109 requests on a phone: images 3.3 MB (66), scripts 959 KiB (18) and fonts 407 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    885 KiB

    4 images are downloaded at several times the size a phone draws them, for example 2511_Logo-main-LP-Kahoot-One.png at 2,560 px wide, shown at 150 px. Resized copies would save about 885 KiB.

  • 13 images in older formats

    13 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (715 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9795
  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (20 elements)

    ARIA role should be appropriate for the element: 20 elements on the page fail this check, rated minor by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 63 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8592
  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected non-whitespace character after JSON at position 2)”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 82 internal links, 58 external

    The homepage links to 82 pages on kahoot.com and 58 external pages.

7 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Kahoot! is a game-based learning platform that brings engagement and fun to 1+ billion players every year at school, at…”.

  • One H1 headline

    Your main headline reads: “Make learning awesome!”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Kahoot! | Learning games | Make learning awesome!”.

  • Canonical URL set

    The canonical URL is https://kahoot.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kahoot.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://kahoot.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,011 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://kahoot.com/schools/back-to-school and https://kahoot.com/schools/higher-ed/plans are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://kahoot.com/school/resources/customer-stories, https://kahoot.com/schools/higher-ed/plans and https://kahoot.com/school/higher-ed/resources/customer-stories have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://kahoot.com/schools, https://kahoot.com/accessibility, https://kahoot.com/schools/higher-ed and https://kahoot.com/schools/higher-ed/edu have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8197
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    44 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 812 words of copy

    The homepage carries about 812 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join” and “Sign up FREE”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Get started for FREE!”, “Join” and “Sign up FREE”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 customer or partner logos and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Amplitude and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kahoot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Company

Employees
422
Founded
2011
Headquarters
Oslo

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on kahoot.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25