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kahoot.com website review
Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 82 checks
This review found 36 issues worth fixing on kahoot.com, 10 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.3 s |
| Apr 25, 2026 | 2.3 s |
| May 2, 2026 | 2.3 s |
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 119 ms |
| Apr 25, 2026 | 119 ms |
| May 2, 2026 | 118 ms |
| May 9, 2026 | 117 ms |
| May 16, 2026 | 117 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 140 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 149 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 2.6 MB27 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Use efficient cache lifetimes
2.9 s · 524 KiB9 files are served with short cache lifetimes, so returning visitors download them again (524 KiB).
Reduce unused JavaScript
1.6 s · 360 KiBAbout 360 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 50
50/100Your mobile performance score is 50 (desktop: 78). Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
450 ms · 66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
300 ms · 112 KiBAbout 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
300 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
kahoot.it adds 93 ms
93 mskahoot.it costs a phone 93 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (kahoot.it, Google Tag Manager and Optanon and others), adding 890 KiB and 348 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 78 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 663 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 10.8 s
10.8 sThe first text or image appears after 10.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 21.2 s
21.2 sYour largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FOR INDIVIDUALS, TEACHERS & STUDENTS The total Kahoot! expe…”.
Time to Interactive: 21.8 s
21.8 sThe page becomes fully interactive after 21.8 s. Good is under 3.8 s.
Speed Index: 10.8 s
10.8 sVisually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 119 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
32 images without width and height
32 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.14
0.14The layout shifts by 0.14 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user TTFB: 724 ms
724 msReal visitors wait 724 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 17 ms
17 msScripts block the page for only 17 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.8 MB in 109 requests
4.8 MBYour homepage downloads 4.8 MB in 109 requests on a phone: images 3.3 MB (66), scripts 959 KiB (18) and fonts 407 KiB (5). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
885 KiB4 images are downloaded at several times the size a phone draws them, for example 2511_Logo-main-LP-Kahoot-One.png at 2,560 px wide, shown at 150 px. Resized copies would save about 885 KiB.
13 images in older formats
13 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
9 images below the first screen load straight away
9 images further down the page (715 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (20 elements)
ARIA role should be appropriate for the element: 20 elements on the page fail this check, rated minor by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 63 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected non-whitespace character after JSON at position 2)”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
82 internal links, 58 external
The homepage links to 82 pages on kahoot.com and 58 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Kahoot! is a game-based learning platform that brings engagement and fun to 1+ billion players every year at school, at…”.
One H1 headline
Your main headline reads: “Make learning awesome!”.
Title: 49 characters
Your title is a healthy 49 characters: “Kahoot! | Learning games | Make learning awesome!”.
Canonical URL set
The canonical URL is https://kahoot.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kahoot.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://kahoot.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,011 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
https://kahoot.com/schools/back-to-school and https://kahoot.com/schools/higher-ed/plans are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
3 pages without a meta description
https://kahoot.com/school/resources/customer-stories, https://kahoot.com/schools/higher-ed/plans and https://kahoot.com/school/higher-ed/resources/customer-stories have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://kahoot.com/schools, https://kahoot.com/accessibility, https://kahoot.com/schools/higher-ed and https://kahoot.com/schools/higher-ed/edu have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
44 of 50 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 812 words of copy
The homepage carries about 812 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join” and “Sign up FREE”.
21 calls to action
The homepage has 21 calls to action, for example “Get started for FREE!”, “Join” and “Sign up FREE”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 14 customer or partner logos and 7 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Amplitude and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kahoot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Employees
- 422
- Founded
- 2011
- Headquarters
- Oslo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on kahoot.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.