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kahoot.it website review

Visit site (opens in a new tab)Reviewed 12 October 202634 issues · 63 checks

This review found 34 issues worth fixing on kahoot.it, 16 of them high impact, across 63 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.1 s5.9 sApr 18Oct 36.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20266.1 s
Apr 25, 20266.2 s
May 2, 20266.3 s
May 9, 20266.3 s
May 16, 20266.3 s
May 23, 20266.3 s
May 30, 20266.3 s
Jun 6, 20266.3 s
Jun 13, 20266.2 s
Jun 20, 20266.1 s
Jun 27, 20266.1 s
Jul 4, 20266.1 s
Jul 11, 20266.2 s
Jul 18, 20266.3 s
Jul 25, 20266.5 s
Aug 1, 20266.6 s
Aug 8, 20266.8 s
Aug 15, 20266.9 s
Aug 22, 20266.9 s
Aug 29, 20267.0 s
Sep 5, 20267.0 s
Sep 12, 20267.0 s
Sep 19, 20267.0 s
Sep 26, 20267.0 s
Oct 3, 20266.9 s
Real-visitor tap response (INP)75th percentile, phones
301 ms258 msApr 18Oct 3285 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026265 ms
Apr 25, 2026267 ms
May 2, 2026265 ms
May 9, 2026263 ms
May 16, 2026267 ms
May 23, 2026276 ms
May 30, 2026282 ms
Jun 6, 2026285 ms
Jun 13, 2026282 ms
Jun 20, 2026277 ms
Jun 27, 2026274 ms
Jul 4, 2026275 ms
Jul 11, 2026278 ms
Jul 18, 2026282 ms
Jul 25, 2026286 ms
Aug 1, 2026290 ms
Aug 8, 2026293 ms
Aug 15, 2026295 ms
Aug 22, 2026296 ms
Aug 29, 2026296 ms
Sep 5, 2026295 ms
Sep 12, 2026294 ms
Sep 19, 2026292 ms
Sep 26, 2026289 ms
Oct 3, 2026285 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kahoot.it (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kahoot.it at 0.4 s0.4 s
  2. kahoot.it at 0.8 s0.8 s
  3. kahoot.it at 1.1 s1.1 s
  4. kahoot.it at 1.5 s1.5 s
  5. kahoot.it at 1.9 s1.9 s
  6. kahoot.it at 2.3 s2.3 s
  7. kahoot.it at 2.6 s2.6 s
  8. kahoot.it at 3.0 s3.0 s

Speed

8 to fix43
  • Reduce unused JavaScript

    7.3 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.

  • Use efficient cache lifetimes

    5.3 s · 952 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (952 KiB).

  • Render-blocking requests

    4.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Reduce unused CSS

    3.2 s · 633 KiB

    About 633 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 416 ms. During a long task the page ignores taps.

  • Minify CSS

    300 ms · 84 KiB

    84 KiB could be saved by minifying CSS.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Optanon and Amplitude Mobile Analytics and others), adding 348 KiB and 126 ms of main-thread time.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.8 s

    6.8 s

    Real visitors wait 6.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 6.7 s

    6.7 s

    Real visitors see the first content after 6.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 19.2 s

    19.2 s

    The first text or image appears after 19.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking “Accept all cookies”, you agree to the storing …”.

  • Speed Index: 19.2 s

    19.2 s

    Visually, the page fills in at 19.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Real-user INP: 268 ms

    268 ms

    Real visitors wait 268 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 482 ms

    482 ms

    Scripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 265 ms to 285 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.1 s to 6.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user TTFB: 733 ms

    733 ms

    Real visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 34 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 34 requests on a phone: scripts 2.8 MB (9), stylesheets 630 KiB (3) and other files 197 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 10062
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (7 characters)

    Your title is only 7 characters: “Kahoot!”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://kahoot.it/sitemap.xml, so Google discovers your pages only by following links.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Join a game of kahoot – answer questions in an interactive quiz, compete with others, and experience awesome learning.”.

  • Structured data in place

    Structured data found: WebSite.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://kahoot.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 10093
  • 5 small tap targets

    5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 93 words

    The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Amplitude.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Amplitude and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kahoot.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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