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kahoot.it website review
Visit site (opens in a new tab)Reviewed 12 October 202634 issues · 63 checks
This review found 34 issues worth fixing on kahoot.it, 16 of them high impact, across 63 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 6.1 s |
| Apr 25, 2026 | 6.2 s |
| May 2, 2026 | 6.3 s |
| May 9, 2026 | 6.3 s |
| May 16, 2026 | 6.3 s |
| May 23, 2026 | 6.3 s |
| May 30, 2026 | 6.3 s |
| Jun 6, 2026 | 6.3 s |
| Jun 13, 2026 | 6.2 s |
| Jun 20, 2026 | 6.1 s |
| Jun 27, 2026 | 6.1 s |
| Jul 4, 2026 | 6.1 s |
| Jul 11, 2026 | 6.2 s |
| Jul 18, 2026 | 6.3 s |
| Jul 25, 2026 | 6.5 s |
| Aug 1, 2026 | 6.6 s |
| Aug 8, 2026 | 6.8 s |
| Aug 15, 2026 | 6.9 s |
| Aug 22, 2026 | 6.9 s |
| Aug 29, 2026 | 7.0 s |
| Sep 5, 2026 | 7.0 s |
| Sep 12, 2026 | 7.0 s |
| Sep 19, 2026 | 7.0 s |
| Sep 26, 2026 | 7.0 s |
| Oct 3, 2026 | 6.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 265 ms |
| Apr 25, 2026 | 267 ms |
| May 2, 2026 | 265 ms |
| May 9, 2026 | 263 ms |
| May 16, 2026 | 267 ms |
| May 23, 2026 | 276 ms |
| May 30, 2026 | 282 ms |
| Jun 6, 2026 | 285 ms |
| Jun 13, 2026 | 282 ms |
| Jun 20, 2026 | 277 ms |
| Jun 27, 2026 | 274 ms |
| Jul 4, 2026 | 275 ms |
| Jul 11, 2026 | 278 ms |
| Jul 18, 2026 | 282 ms |
| Jul 25, 2026 | 286 ms |
| Aug 1, 2026 | 290 ms |
| Aug 8, 2026 | 293 ms |
| Aug 15, 2026 | 295 ms |
| Aug 22, 2026 | 296 ms |
| Aug 29, 2026 | 296 ms |
| Sep 5, 2026 | 295 ms |
| Sep 12, 2026 | 294 ms |
| Sep 19, 2026 | 292 ms |
| Sep 26, 2026 | 289 ms |
| Oct 3, 2026 | 285 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
7.3 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.
Use efficient cache lifetimes
5.3 s · 952 KiB18 files are served with short cache lifetimes, so returning visitors download them again (952 KiB).
Render-blocking requests
4.2 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.
Reduce unused CSS
3.2 s · 633 KiBAbout 633 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.2 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 416 ms. During a long task the page ignores taps.
Minify CSS
300 ms · 84 KiB84 KiB could be saved by minifying CSS.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Optanon and Amplitude Mobile Analytics and others), adding 348 KiB and 126 ms of main-thread time.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.8 s
6.8 sReal visitors wait 6.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.7 s
6.7 sReal visitors see the first content after 6.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 19.2 s
19.2 sThe first text or image appears after 19.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 22.4 s
22.4 sYour largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking “Accept all cookies”, you agree to the storing …”.
Speed Index: 19.2 s
19.2 sVisually, the page fills in at 19.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 22.4 s
22.4 sThe page becomes fully interactive after 22.4 s. Good is under 3.8 s.
Real-user INP: 268 ms
268 msReal visitors wait 268 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Total Blocking Time: 482 ms
482 msScripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 265 ms to 285 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 6.1 s to 6.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user TTFB: 733 ms
733 msReal visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 34 requests
3.6 MBYour homepage downloads 3.6 MB in 34 requests on a phone: scripts 2.8 MB (9), stylesheets 630 KiB (3) and other files 197 KiB (13). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (7 characters)
Your title is only 7 characters: “Kahoot!”. Between 30 and 65 characters leaves room to say what you do and for whom.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://kahoot.it/sitemap.xml, so Google discovers your pages only by following links.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “Join a game of kahoot – answer questions in an interactive quiz, compete with others, and experience awesome learning.”.
Structured data in place
Structured data found: WebSite.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://kahoot.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
5 small tap targets
5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 93 words
The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join”.
Analytics in place
Analytics detected: Google Tag Manager and Amplitude.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Amplitude and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kahoot.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on kahoot.it, including 19 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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