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kaiwachimerch.com website review
Visit site (opens in a new tab)Reviewed 13 November 202624 issues · 77 checks
This review found 24 issues worth fixing on kaiwachimerch.com, 9 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,168 of 108,950 reviewed websitesbeats 72%
- #16,605 of 61,775 online storesbeats 67%
- #16,115 of 56,370 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 935 ms |
| Jun 6, 2026 | 906 ms |
| Jun 13, 2026 | 933 ms |
| Jun 20, 2026 | 894 ms |
| Jun 27, 2026 | 959 ms |
| Jul 4, 2026 | 978 ms |
| Jul 11, 2026 | 894 ms |
| Jul 18, 2026 | 858 ms |
| Jul 25, 2026 | 861 ms |
| Aug 1, 2026 | 867 ms |
| Aug 8, 2026 | 876 ms |
| Aug 15, 2026 | 939 ms |
| Aug 22, 2026 | 945 ms |
| Aug 29, 2026 | 913 ms |
| Sep 5, 2026 | 949 ms |
| Sep 12, 2026 | 960 ms |
| Sep 19, 2026 | 946 ms |
| Sep 26, 2026 | 896 ms |
| Oct 3, 2026 | 872 ms |
| Oct 10, 2026 | 886 ms |
| Oct 17, 2026 | 926 ms |
| Oct 24, 2026 | 998 ms |
| Oct 31, 2026 | 1.0 s |
| Nov 7, 2026 | 995 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 78 ms |
| May 30, 2026 | 77 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 80 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 75 ms |
| Jul 18, 2026 | 78 ms |
| Jul 25, 2026 | 78 ms |
| Aug 1, 2026 | 78 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 80 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 86 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 87 ms |
| Oct 31, 2026 | 87 ms |
| Nov 7, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.2 s · 213 KiBAbout 213 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
3,146 HTML elements
The page has 3,146 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
550 ms · 791 KiB12 images could be 791 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Use efficient cache lifetimes
950 ms · 184 KiB10 files are served with short cache lifetimes, so returning visitors download them again (184 KiB).
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
eventcalendarapp.com adds 193 ms
193 mseventcalendarapp.com costs a phone 193 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 third-party services on the page
5 third-party services load with your homepage (eventcalendarapp.com, Klaviyo and Shopify and others), adding 764 KiB and 253 ms of main-thread time.
Legacy JavaScript
200 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 454 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.2 s
11.2 sYour largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 11.3 s
11.3 sThe page becomes fully interactive after 11.3 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 450 ms
450 msReal visitors wait 450 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 87 ms
87 msScripts block the page for only 87 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 169 requests
3.3 MBYour homepage downloads 3.3 MB in 169 requests on a phone: images 1.5 MB (16), other files 684 KiB (75) and scripts 673 KiB (62). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 742 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “KAI WACHI MUSIC”. Between 30 and 65 characters leaves room to say what you do and for whom.
46 internal links, 9 external
The homepage links to 46 pages on kaiwachimerch.com and 9 external pages.
7 checks passed
Meta description: 90 characters
Your meta description is 90 characters: “Official Kai Wachi website. Shop merch and stay up to date on new releases and tour dates.”.
One H1 headline
Your main headline reads: “Kai Wachi Merch”.
Canonical URL set
The canonical URL is https://www.kaiwachimusic.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kaiwachimusic.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,002 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.kaiwachimusic.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://www.kaiwachimusic.com/collections/all-products, https://www.kaiwachimusic.com/collections/heavyweight-club, https://www.kaiwachimusic.com/pages/music, https://www.kaiwachimusic.com/pages/tour, https://www.kaiwachimusic.com/pages/skullteam and https://www.kaiwachimusic.com/collections/baseball-jersey and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://www.kaiwachimusic.com/pages/music, https://www.kaiwachimusic.com/pages/tour and https://www.kaiwachimusic.com/pages/skullteam have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
31 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 347 words of copy
The homepage carries about 347 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Subscribe”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kaiwachimerch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · klaviyo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on kaiwachimerch.com, including 11 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.