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kam-int.com website review

Visit site (opens in a new tab)Reviewed 2 November 202631 issues · 75 checks

This review found 31 issues worth fixing on kam-int.com, 13 of them high impact, across 75 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of kam-int.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kam-int.com at 0.5 s0.5 s
  2. kam-int.com at 1.0 s1.0 s
  3. kam-int.com at 1.4 s1.4 s
  4. kam-int.com at 1.9 s1.9 s
  5. kam-int.com at 2.4 s2.4 s
  6. kam-int.com at 2.9 s2.9 s
  7. kam-int.com at 3.4 s3.4 s
  8. kam-int.com at 3.8 s3.8 s

Speed

5 to fix60
  • Use efficient cache lifetimes

    8.7 s · 2.6 MB

    69 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • Reduce unused JavaScript

    1.6 s · 332 KiB

    About 332 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Reduce unused CSS

    1.4 s · 269 KiB

    About 269 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.6 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    147 KiB

    4 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Other Google APIs/SDKs, Google Fonts and Instagram), adding 203 KiB and 17 ms of main-thread time.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 473 ms of it running JavaScript. That is comfortably low.

  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 12.8 s

    12.8 s

    Your largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Of The Largest Exporters Of Textile Products”.

  • Time to Interactive: 13.0 s

    13.0 s

    The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 84 ms

    84 ms

    Scripts block the page for only 84 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 80 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 80 requests on a phone: images 1.3 MB (20), scripts 752 KiB (35) and fonts 463 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (403 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8587
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (6 elements)

    Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No XML sitemap

    No XML sitemap at https://kam-int.com/wp-sitemap.xml, so Google discovers your pages only by following links.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 87 internal links, 22 external

    The homepage links to 87 pages on kam-int.com and 22 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Kam International is one of The Largest Exporters Of Textile Products in Pakistan SInce 1979. Kam International is a pa…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Kam International - The Largest Exporters of Home Textile”.

  • Canonical URL set

    The canonical URL is https://kam-int.com/.

  • Structured data in place

    Structured data found: ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://kam-int.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (917 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix74
  • 2 linked pages hidden from search

    https://kam-int.com/multi-bed-sheet and https://kam-int.com/printed-bedsheet are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 9 pages share 4 titles

    https://kam-int.com/about-us and https://kam-int.com/kam/about-us all use the title “About Us - Kam International”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://kam-int.com/contacts, https://kam-int.com/career, https://kam-int.com/textile/contacts, https://kam-int.com/multi-bed-sheet and https://kam-int.com/printed-bedsheet have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages share a meta description

    https://kam-int.com/about-us and https://kam-int.com/kam/about-us use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://kam-int.com/kam/about-us, whose canonical is https://kam-int.com/about-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 23 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 273 words of copy

    The homepage carries about 273 words of visible text.

3 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact Us”, “Learn More” and “Download PDF”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kam-int.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2020.

Stack

CMS
WordPress
Hosting
123.Net, Inc.

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on kam-int.com, including 10 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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