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kanthabae.com website review

Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 82 checks

This review found 36 issues worth fixing on kanthabae.com, 13 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s883 msMay 16Oct 31925 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026934 ms
May 23, 2026917 ms
May 30, 2026904 ms
Jun 6, 2026931 ms
Jun 13, 2026939 ms
Jun 20, 2026981 ms
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 2026980 ms
Aug 1, 2026951 ms
Aug 8, 2026958 ms
Aug 15, 2026948 ms
Aug 22, 2026961 ms
Aug 29, 2026983 ms
Sep 5, 2026977 ms
Sep 12, 2026990 ms
Sep 19, 2026985 ms
Sep 26, 2026959 ms
Oct 3, 2026931 ms
Oct 10, 2026906 ms
Oct 17, 2026916 ms
Oct 24, 2026921 ms
Oct 31, 2026925 ms
Real-visitor tap response (INP)75th percentile, phones
180 ms111 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026119 ms
May 23, 2026119 ms
May 30, 2026120 ms
Jun 6, 2026124 ms
Jun 13, 2026125 ms
Jun 20, 2026130 ms
Jun 27, 2026143 ms
Jul 4, 2026145 ms
Jul 11, 2026148 ms
Jul 18, 2026145 ms
Jul 25, 2026145 ms
Aug 1, 2026145 ms
Aug 8, 2026149 ms
Aug 15, 2026154 ms
Aug 22, 2026155 ms
Aug 29, 2026161 ms
Sep 5, 2026162 ms
Sep 12, 2026164 ms
Sep 19, 2026171 ms
Sep 26, 2026171 ms
Oct 3, 2026171 ms
Oct 10, 2026167 ms
Oct 17, 2026169 ms
Oct 24, 2026172 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kanthabae.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kanthabae.com at 0.4 s0.4 s
  2. kanthabae.com at 0.8 s0.8 s
  3. kanthabae.com at 1.2 s1.2 s
  4. kanthabae.com at 1.6 s1.6 s
  5. kanthabae.com at 2.0 s2.0 s
  6. kanthabae.com at 2.4 s2.4 s
  7. kanthabae.com at 2.8 s2.8 s
  8. kanthabae.com at 3.2 s3.2 s

Speed

10 to fix51
  • Use efficient cache lifetimes

    3.7 s · 607 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (607 KiB).

  • Reduce unused JavaScript

    2.7 s · 625 KiB

    About 625 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    2.1 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • 6,213 HTML elements

    The page has 6,213 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (POWr, justsell.live and Shopify and others), adding 11.1 MB and 699 ms of main-thread time.

  • Shopify adds 101 ms

    101 ms

    Shopify costs a phone 101 ms of main-thread work and 10.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    826 KiB

    13 images could be 826 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • justsell.live adds 204 ms

    204 ms

    justsell.live costs a phone 204 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    150 ms · 28 KiB

    28 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    50 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 16.4 s

    16.4 s

    Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 407 ms

    407 ms

    Scripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 175 ms

    175 ms

    Real visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 399 ms

    399 ms

    Real visitors wait 399 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 14.2 MB in 533 requests

    14.2 MB

    Your homepage downloads 14.2 MB in 533 requests on a phone: images 11.2 MB (215), scripts 1.3 MB (81) and other files 1.2 MB (181). Under 2 MB keeps phones on slow connections fast.

  • 40 images far larger than shown

    2.3 MB

    40 images are downloaded at several times the size a phone draws them, for example Tezza-1931-collection.webp at 384 px wide, shown at 41 px. Resized copies would save about 2.3 MB.

  • 15 images in older formats

    15 images (997 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (1,018 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    4.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.03 g of CO₂e: 483.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9393
  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (17 elements)

    Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10091
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 112 internal links, 2 external

    The homepage links to 112 pages on kanthabae.com and 2 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Kantha Bae offers one-of-a-kind Kantha designs from re-purposed saree material. All of our products are handmade by wom…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Kantha Bae | One-of-a-Kind, Handmade Kantha Clothing Designs”.

  • Canonical URL set

    The canonical URL is https://kanthabae.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kanthabae.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://kanthabae.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,828 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://kanthabae.com/pages/our-community and https://kanthabae.com/products/kismet-club have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://kanthabae.com/pages/our-community, https://kanthabae.com/collections/pareo-kantha-fleetwood-kimono, https://kanthabae.com/collections/koverlet-dream-pullover-hoodie and https://kanthabae.com/collections/pareo-kantha-gaia-duster-dress have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “NotSupportedError: Failed to execute 'define' on 'CustomElementRegistry': the name "video-player" has already been used…”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 258 words of copy

    The homepage carries about 258 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “join our mailing list and save $10” and “want free shipping? join kismet club”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “join our mailing list and save $10”, “want free shipping? join kismet club” and “Join the Kismet Club”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kanthabae.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wholesale Gorilla · Klaviyo Email Marketing Sms · Videeo Mobile Commerce · Meteor Mega Menu · Bacon Menu · Kb Control Panel · powr.io · creditsyard.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Gallatin

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on kanthabae.com, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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