Website review, no card needed
kanthabae.com website review
Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 82 checks
This review found 36 issues worth fixing on kanthabae.com, 13 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,954 of 98,268 reviewed websitesbeats 55%
- #25,009 of 53,623 online storesbeats 47%
- #24,009 of 48,647 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 934 ms |
| May 23, 2026 | 917 ms |
| May 30, 2026 | 904 ms |
| Jun 6, 2026 | 931 ms |
| Jun 13, 2026 | 939 ms |
| Jun 20, 2026 | 981 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 980 ms |
| Aug 1, 2026 | 951 ms |
| Aug 8, 2026 | 958 ms |
| Aug 15, 2026 | 948 ms |
| Aug 22, 2026 | 961 ms |
| Aug 29, 2026 | 983 ms |
| Sep 5, 2026 | 977 ms |
| Sep 12, 2026 | 990 ms |
| Sep 19, 2026 | 985 ms |
| Sep 26, 2026 | 959 ms |
| Oct 3, 2026 | 931 ms |
| Oct 10, 2026 | 906 ms |
| Oct 17, 2026 | 916 ms |
| Oct 24, 2026 | 921 ms |
| Oct 31, 2026 | 925 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 143 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 148 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 164 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 167 ms |
| Oct 17, 2026 | 169 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.7 s · 607 KiB13 files are served with short cache lifetimes, so returning visitors download them again (607 KiB).
Reduce unused JavaScript
2.7 s · 625 KiBAbout 625 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
2.1 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
6,213 HTML elements
The page has 6,213 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (POWr, justsell.live and Shopify and others), adding 11.1 MB and 699 ms of main-thread time.
Shopify adds 101 ms
101 msShopify costs a phone 101 ms of main-thread work and 10.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
826 KiB13 images could be 826 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
justsell.live adds 204 ms
204 msjustsell.live costs a phone 204 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 28 KiB28 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
50 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.4 s
16.4 sYour largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.5 s
16.5 sThe page becomes fully interactive after 16.5 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Tap response (INP) got 44% slower for real visitors
+44%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 407 ms
407 msScripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 175 ms
175 msReal visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 399 ms
399 msReal visitors wait 399 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.2 MB in 533 requests
14.2 MBYour homepage downloads 14.2 MB in 533 requests on a phone: images 11.2 MB (215), scripts 1.3 MB (81) and other files 1.2 MB (181). Under 2 MB keeps phones on slow connections fast.
40 images far larger than shown
2.3 MB40 images are downloaded at several times the size a phone draws them, for example Tezza-1931-collection.webp at 384 px wide, shown at 41 px. Resized copies would save about 2.3 MB.
15 images in older formats
15 images (997 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
15 images below the first screen load straight away
15 images further down the page (1,018 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.0 g of CO₂ per visit
4.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.03 g of CO₂e: 483.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (17 elements)
Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
112 internal links, 2 external
The homepage links to 112 pages on kanthabae.com and 2 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Kantha Bae offers one-of-a-kind Kantha designs from re-purposed saree material. All of our products are handmade by wom…”.
Title: 60 characters
Your title is a healthy 60 characters: “Kantha Bae | One-of-a-Kind, Handmade Kantha Clothing Designs”.
Canonical URL set
The canonical URL is https://kanthabae.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kanthabae.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://kanthabae.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,828 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://kanthabae.com/pages/our-community and https://kanthabae.com/products/kismet-club have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://kanthabae.com/pages/our-community, https://kanthabae.com/collections/pareo-kantha-fleetwood-kimono, https://kanthabae.com/collections/koverlet-dream-pullover-hoodie and https://kanthabae.com/collections/pareo-kantha-gaia-duster-dress have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “NotSupportedError: Failed to execute 'define' on 'CustomElementRegistry': the name "video-player" has already been used…”.
2 checks passed
Tap targets are thumb-sized
17 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 258 words of copy
The homepage carries about 258 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “join our mailing list and save $10” and “want free shipping? join kismet club”.
4 calls to action
The homepage has 4 calls to action, for example “join our mailing list and save $10”, “want free shipping? join kismet club” and “Join the Kismet Club”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kanthabae.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wholesale Gorilla · Klaviyo Email Marketing Sms · Videeo Mobile Commerce · Meteor Mega Menu · Bacon Menu · Kb Control Panel · powr.io · creditsyard.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Gallatin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on kanthabae.com, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.