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karppelin.fi website review

Visit site (opens in a new tab)Reviewed 10 November 202619 issues · 67 checks

This review found 19 issues worth fixing on karppelin.fi, 5 of them high impact, across 67 checks. The most urgent: 8 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of karppelin.fi (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. karppelin.fi at 0.4 s0.4 s
  2. karppelin.fi at 0.8 s0.8 s
  3. karppelin.fi at 1.1 s1.1 s
  4. karppelin.fi at 1.5 s1.5 s
  5. karppelin.fi at 1.9 s1.9 s
  6. karppelin.fi at 2.3 s2.3 s
  7. karppelin.fi at 2.6 s2.6 s
  8. karppelin.fi at 3.0 s3.0 s

Speed

1 to fix88
  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google CDN, Google Fonts and FontAwesome CDN), adding 157 KiB and 44 ms of main-thread time.

  • Improve image delivery

    56 KiB

    5 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    27 KiB

    About 27 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 142 ms of it running JavaScript. That is comfortably low.

  • Server response: 245 ms

    245 ms

    Your server sent the HTML in 245 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix85
  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “VALAISTUS JA VALAISTUS­SUUNNITTELU »”.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed
  • Time to Interactive: 3.8 s

    3.8 s

    The page is fully interactive after 3.8 s.

  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 34.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.0 MB in 27 requests

    1.0 MB

    Your homepage downloads 1.0 MB in 27 requests on a phone: images 749 KiB (12), fonts 121 KiB (2) and scripts 93 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9092
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Title is short (25 characters)

    Your title is only 25 characters: “Sähköasennus Karppelin Oy”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 103 internal links, 6 external

    The homepage links to 103 pages on karppelin.fi and 6 external pages.

6 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Sähköasennus, sähköurakointi, automaatioasennukset & teollisuuden kunnossapito. Suunnittelu ja toteutus. S2 ja AT-oikeu…”.

  • One H1 headline

    Your main headline reads: “Sähköasennus huolto- ja vikakorjaukset »”.

  • Canonical URL set

    The canonical URL is https://karppelin.fi/.

  • Structured data in place

    Structured data found: BreadcrumbList, Electrician, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://karppelin.fi/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (581 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://karppelin.fi/llms.txt (7 KiB, 28 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://karppelin.fi/ostoskori is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://karppelin.fi/ostoskori has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://karppelin.fi/ulkovalaistus has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix65
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 192 words

    The homepage has only about 192 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at karppelin.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
UpCloud Ltd

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 19 issues on karppelin.fi, including 2 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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