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kayastores.com website review
Visit site (opens in a new tab)Reviewed 8 November 202623 issues · 63 checks
This review found 23 issues worth fixing on kayastores.com, 12 of them high impact, across 63 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.1 s
5.1 s
6.1 s
7.1 s
8.1 s
Speed
Improve image delivery
5.5 s · 12.2 MB7 images could be 12.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.4 s
A phone's processor spends 8.4 s on main-thread work while loading, 762 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 4.5 s. During a long task the page ignores taps.
Reduce unused JavaScript
600 ms · 104 KiBAbout 104 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Legacy JavaScript
150 ms · 14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.9 s
23.9 sYour largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “KAYA hair oil with botanicals in warm sunlight”.
Speed Index: 18.4 s
18.4 sVisually, the page fills in at 18.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 25.5 s
25.5 sThe page becomes fully interactive after 25.5 s. Good is under 3.8 s.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.9 MB in 17 requests
12.9 MBYour homepage downloads 12.9 MB in 17 requests on a phone: images 12.6 MB (7), scripts 299 KiB (8) and stylesheets 15 KiB (1). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
kaya-campaign-hero.png weighs 2.1 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
906 KiB1 image is downloaded at several times the size a phone draws it, for example kaya-campaign-hero.png at 1,536 px wide, shown at 390 px. Resized copies would save about 906 KiB.
1 image in older formats
1 image (2.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.7 g of CO₂ per visit
3.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.65 g of CO₂e: 438.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 10 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
32 internal links, 1 external
The homepage links to 32 pages on kayastores.com and 1 external page.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Discover KAYA coconut and herbal hair oils, coffee scrub, and coffee soap. Find a little nature in your everyday ritual…”.
One H1 headline
Your main headline reads: “Rooted innature.”.
Title: 34 characters
Your title is a healthy 34 characters: “KAYA | Everyday rituals, naturally”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kayastores.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.kayastores.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (529 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.kayastores.com/orders is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
8 pages share a meta description
https://www.kayastores.com/shop, https://www.kayastores.com/collections/hair-care, https://www.kayastores.com/collections/body-care, https://www.kayastores.com/about, https://www.kayastores.com/contact and https://www.kayastores.com/delivery and 2 others use the same meta description. A description written for each page earns more clicks.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 352 words of copy
The homepage carries about 352 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Skip to shop” and “Shop the collection”.
7 calls to action
The homepage has 7 calls to action, for example “Shop all”, “Contact” and “Skip to shop”.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kayastores.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on kayastores.com, including 10 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.