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kazo.com website review
Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 78 checks
This review found 35 issues worth fixing on kazo.com, 12 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #54,918 of 97,670 reviewed websitesbeats 39%
- #34,295 of 53,204 online storesbeats 30%
- #32,543 of 48,242 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 107 ms |
| May 23, 2026 | 109 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 115 ms |
| Jul 18, 2026 | 114 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 117 ms |
| Oct 17, 2026 | 116 ms |
| Oct 24, 2026 | 118 ms |
| Oct 31, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
pickrr.com adds 1.1 s
1.1 spickrr.com costs a phone 1.1 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
shiprocket.in adds 1.3 s
1.3 sshiprocket.in costs a phone 1.3 s of main-thread work and 72 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (shiprocket.in, pickrr.com and Shopify and others), adding 1.7 MB and 2.7 s of main-thread time.
Reduce unused JavaScript
300 ms · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.
Shopify adds 268 ms
268 msShopify costs a phone 268 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
86 KiBAbout 86 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
58 KiB8 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Improve image delivery
6 KiB1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Total Blocking Time: 2.6 s
2.6 sScripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 127 ms
127 msReal visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 703 ms
703 msReal visitors wait 703 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 164 requests
3.1 MBYour homepage downloads 3.1 MB in 164 requests on a phone: scripts 1.3 MB (52), other files 986 KiB (61) and images 499 KiB (29). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (588 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Buy Western Dresses Jumpsuits Party Wear for Girls and Women – KAZO”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
97 internal links, 7 external
The homepage links to 97 pages on kazo.com and 7 external pages.
5 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Shop best women western dresses, jumpsuits, party wear tops and bottoms, jewellery, perfumes and the latest trendy girl…”.
Canonical URL set
The canonical URL is https://kazo.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kazo.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://kazo.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://kazo.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://kazo.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
9 pages without a meta description
https://kazo.com/customer_authentication/redirect, https://kazo.com/collections/kazo-new-arrivals, https://kazo.com/collections/clothing-bottomwear, https://kazo.com/collections/clothing-dresses-1, https://kazo.com/collections/all-season-outerwear and https://kazo.com/collections/co-ords-set and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://kazo.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
9 small tap targets
9 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “"serviceworker" must be a dictionary in your web app manifest.”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 76 words
The homepage has only about 76 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Register Now”, “Subscribe” and “Track Order”.
5 short forms
5 short forms (1 field at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kazo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ta Labels Badges · Shiprocket Smart Cart · nfcube.com · amazonaws.com · b-cdn.net · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Noida
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on kazo.com, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.