Website review, no card needed
kbdfans.com website review
Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 88 checks
This review found 42 issues worth fixing on kbdfans.com, 12 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,800 of 97,881 reviewed websitesbeats 55%
- #24,880 of 53,367 online storesbeats 47%
- #23,878 of 48,397 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 92 ms |
| May 23, 2026 | 92 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 116 ms |
| Jul 25, 2026 | 114 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 102 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 102 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 105 ms |
| Oct 31, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.3 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,124 HTML elements
The page has 3,124 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
350 ms · 3.1 MB33 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, lootly.io and tidio.co and others), adding 1.9 MB and 698 ms of main-thread time.
Use efficient cache lifetimes
450 KiB11 files are served with short cache lifetimes, so returning visitors download them again (450 KiB).
Reduce unused JavaScript
448 KiBAbout 448 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 178 ms
178 msShopify costs a phone 178 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 110 ms
110 mstidio.co costs a phone 110 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 67 KiBAbout 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 38 ms
38 msYour server sent the HTML in 38 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.1 s
21.1 sThe page becomes fully interactive after 21.1 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TOFU65 3.0 Kit”.
Total Blocking Time: 364 ms
364 msScripts block taps and scrolling for 364 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 354 ms
354 msReal visitors wait 354 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 8.6 MB in 470 requests
8.6 MBYour homepage downloads 8.6 MB in 470 requests on a phone: images 4.3 MB (42), other files 2.0 MB (223) and scripts 1.7 MB (166). Under 2 MB keeps phones on slow connections fast.
12 images far larger than shown
3.0 MB12 images are downloaded at several times the size a phone draws them, for example kbd-configurator-poster-07.webp at 2,560 px wide, shown at 231 px. Resized copies would save about 3.0 MB.
12 images in older formats
12 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
17_9c08c868-8754-43e6-955d-f8e370858998.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.4 g of CO₂ per visit
2.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.43 g of CO₂e: 291.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
90 links without text
90 visible links have no text or label, so screen readers cannot say where they go.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (18 elements).
2 checks passed
Every image has alt text
All 98 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (50 characters)
Your meta description is only 50 characters: “Build your own mechanical keyboard, starting here!”. 70 to 160 characters is enough to sell the click.
One H1 headline
Your <h1> is empty.
289 internal links, 27 external
The homepage links to 289 pages on kbdfans.com and 27 external pages.
5 checks passed
Title: 45 characters
Your title is a healthy 45 characters: “KBDfans – KBDfans® Mechanical Keyboards Store”.
Canonical URL set
The canonical URL is https://kbdfans.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kbdfans.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,058 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://kbdfans.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 linked pages are broken
Your homepage links to https://kbdfans.com/collections/40-diy-kit, https://kbdfans.com/collections/65, https://kbdfans.com/collections/75, https://kbdfans.com/collections/80-keyboard, https://kbdfans.com/collections/95-keyboard-category and https://kbdfans.com/collections/100-diy-kit and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.
4 pages without a meta description
https://kbdfans.com/collections/diy-kit, https://kbdfans.com/collections/gaming-keyboard, https://kbdfans.com/collections/20 and https://kbdfans.com/collections/keyboard-category have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://kbdfans.com/products/kbdfans-aluminum-keyboard-stand has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
81 small tap targets
81 of 141 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 596 words of copy
The homepage carries about 596 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “DOWNLOAD” and “SUBSCRIBE”.
10 calls to action
The homepage has 10 calls to action, for example “Start with a Kit”, “Shop Prebuilt” and “Download”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kbdfans.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Simple Affiliate · Klaviyo Email Marketing Sms · Sales Discounts · Mighty Image Uploader · Xcotton Guard · Globo Product Options · Uv Sku Color · Lucky Drop Visibility · tidio.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on kbdfans.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.