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kbdfans.com website review

Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 88 checks

This review found 42 issues worth fixing on kbdfans.com, 12 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
120 ms88 msMay 16Oct 31110 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202692 ms
May 23, 202692 ms
May 30, 202695 ms
Jun 6, 2026100 ms
Jun 13, 2026106 ms
Jun 20, 2026111 ms
Jun 27, 2026112 ms
Jul 4, 2026113 ms
Jul 11, 2026113 ms
Jul 18, 2026116 ms
Jul 25, 2026114 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026114 ms
Aug 29, 2026112 ms
Sep 5, 2026106 ms
Sep 12, 2026102 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202697 ms
Oct 10, 2026102 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kbdfans.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kbdfans.com at 1.0 s1.0 s
  2. kbdfans.com at 1.9 s1.9 s
  3. kbdfans.com at 2.9 s2.9 s
  4. kbdfans.com at 3.9 s3.9 s
  5. kbdfans.com at 4.9 s4.9 s
  6. kbdfans.com at 5.8 s5.8 s
  7. kbdfans.com at 6.8 s6.8 s
  8. kbdfans.com at 7.8 s7.8 s

Speed

10 to fix63
  • Render-blocking requests

    1.3 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,124 HTML elements

    The page has 3,124 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    350 ms · 3.1 MB

    33 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, lootly.io and tidio.co and others), adding 1.9 MB and 698 ms of main-thread time.

  • Use efficient cache lifetimes

    450 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (450 KiB).

  • Reduce unused JavaScript

    448 KiB

    About 448 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 178 ms

    178 ms

    Shopify costs a phone 178 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 110 ms

    110 ms

    tidio.co costs a phone 110 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TOFU65 3.0 Kit”.

  • Total Blocking Time: 364 ms

    364 ms

    Scripts block taps and scrolling for 364 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 354 ms

    354 ms

    Real visitors wait 354 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.014

    0.014

    The layout barely moves while loading (CLS 0.014, good is under 0.1).

Images and page weight

4 to fix31
  • Page weight: 8.6 MB in 470 requests

    8.6 MB

    Your homepage downloads 8.6 MB in 470 requests on a phone: images 4.3 MB (42), other files 2.0 MB (223) and scripts 1.7 MB (166). Under 2 MB keeps phones on slow connections fast.

  • 12 images far larger than shown

    3.0 MB

    12 images are downloaded at several times the size a phone draws them, for example kbd-configurator-poster-07.webp at 2,560 px wide, shown at 231 px. Resized copies would save about 3.0 MB.

  • 12 images in older formats

    12 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    17_9c08c868-8754-43e6-955d-f8e370858998.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.4 g of CO₂ per visit

    2.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.43 g of CO₂e: 291.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 9090
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 90 links without text

    90 visible links have no text or label, so screen readers cannot say where they go.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (18 elements).

2 checks passed
  • Every image has alt text

    All 98 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (50 characters)

    Your meta description is only 50 characters: “Build your own mechanical keyboard, starting here!”. 70 to 160 characters is enough to sell the click.

  • One H1 headline

    Your <h1> is empty.

  • 289 internal links, 27 external

    The homepage links to 289 pages on kbdfans.com and 27 external pages.

5 checks passed
  • Title: 45 characters

    Your title is a healthy 45 characters: “KBDfans – KBDfans® Mechanical Keyboards Store”.

  • Canonical URL set

    The canonical URL is https://kbdfans.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kbdfans.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,058 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kbdfans.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 7 linked pages are broken

    Your homepage links to https://kbdfans.com/collections/40-diy-kit, https://kbdfans.com/collections/65, https://kbdfans.com/collections/75, https://kbdfans.com/collections/80-keyboard, https://kbdfans.com/collections/95-keyboard-category and https://kbdfans.com/collections/100-diy-kit and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 4 pages without a meta description

    https://kbdfans.com/collections/diy-kit, https://kbdfans.com/collections/gaming-keyboard, https://kbdfans.com/collections/20 and https://kbdfans.com/collections/keyboard-category have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://kbdfans.com/products/kbdfans-aluminum-keyboard-stand has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 81 small tap targets

    81 of 141 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 596 words of copy

    The homepage carries about 596 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “DOWNLOAD” and “SUBSCRIBE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Start with a Kit”, “Shop Prebuilt” and “Download”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kbdfans.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Simple Affiliate · Klaviyo Email Marketing Sms · Sales Discounts · Mighty Image Uploader · Xcotton Guard · Globo Product Options · Uv Sku Color · Lucky Drop Visibility · tidio.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on kbdfans.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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