keepitsimpleskin.com.au website review

About 529 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

18 images could be 489 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

10 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).

About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (chatra.io, conversionbear.com and rechargecdn.com and others), adding 946 KiB and 543 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

chatra.io costs a phone 300 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 791 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 7.8 s on a phone. Good is under 1.8 s.

Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CLEAN BEAUTY, MADE SIMPLE”.

The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 227 requests on a phone: scripts 1.1 MB (60), images 777 KiB (35) and other files 761 KiB (114). Under 2 MB keeps phones on slow connections fast.

KISS-BANNER-01-Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images further down the page (50 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 7 elements on the page fail this check, rated serious by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

23 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

19 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 61 pages on keepitsimpleskin.com.au and 18 external pages.

There is no https://keepitsimpleskin.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://keepitsimpleskin.com.au/collections/shop-all, https://keepitsimpleskin.com.au/collections/bundle-and-save, https://keepitsimpleskin.com.au/pages/clean, https://keepitsimpleskin.com.au/apps/wishlist, https://keepitsimpleskin.com.au/policies/shipping-policy and https://keepitsimpleskin.com.au/pages/about-us and 2 others use the same meta description. A description written for each page earns more clicks.

https://keepitsimpleskin.com.au/pages/clean, https://keepitsimpleskin.com.au/apps/wishlist, https://keepitsimpleskin.com.au/pages/returns-refunds, https://keepitsimpleskin.com.au/pages/terms-of-use, https://keepitsimpleskin.com.au/pages/about-us and https://keepitsimpleskin.com.au/pages/rewards have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

8 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://wishlist.webcontrive.com/wishlist-club/public/api/v2/setting' from origin 'https://keepitsi…”.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 207 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.