keepsmiling.co website review

19 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 80 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 540 ms faster on a phone.

Shopify costs a phone 53 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Shopify, mccdn.me and Mailchimp and others), adding 538 KiB and 85 ms of main-thread time.

1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Keep Smiling™”.

The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your <h1> is empty.

The homepage links to 54 pages on keepsmiling.co and 11 external pages.

https://keepsmiling.co/collections/keep-smiling-merch-collection/Shirts and https://keepsmiling.co/collections/keep-smiling-merch-collection all use the title “KEEP SMILING MERCH COLLECTION – Keep Smiling™”. Search engines can't tell which page to show for a search, so each competes with the others.

https://keepsmiling.co/collections/oil-painting-prints, https://keepsmiling.co/collections/artwork, https://keepsmiling.co/collections/keep-smiling-merch-collection/Shirts, https://keepsmiling.co/collections/t-shirts-puerto-rico-piragua-collection, https://keepsmiling.co/collections/books and https://keepsmiling.co/collections/keep-smiling-merch-collection and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://keepsmiling.co/collections/keep-smiling-merch-collection/Shirts, whose canonical is https://keepsmiling.co/collections/keep-smiling-merch-collection. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

9 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.