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keithhaig.com website review
Visit site (opens in a new tab)Reviewed 8 November 202617 issues · 61 checks
This review found 17 issues worth fixing on keithhaig.com, 2 of them high impact, across 61 checks. The most urgent: 4 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
783 KiB2 images could be 783 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
Reduce unused JavaScript
62 KiBAbout 62 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 99
99/100Your mobile performance score is 99. That is in Google's “good” band (90 and up).
Main-thread work: 0.1 s
A phone's processor spends 0.1 s on main-thread work while loading, 40 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
5 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 0.9 s
0.9 sYour largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Turn sales complexity into forward motion.”.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 0.9 s
0.9 sThe page is fully interactive after 0.9 s.
Images and page weight
1 image far larger than shown
109 KiB1 image is downloaded at several times the size a phone draws it, for example keith-portrait.jpeg at 1,254 px wide, shown at 350 px. Resized copies would save about 109 KiB.
1 image in older formats
1 image (365 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 35.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.1 MB in 9 requests
1.1 MBYour homepage downloads 1.1 MB in 9 requests on a phone: images 939 KiB (2), scripts 118 KiB (5) and stylesheets 17 KiB (1). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 2 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://keithhaig.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at keithhaig.com/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
6 internal links, 0 external
The homepage links to 6 pages on keithhaig.com and 0 external pages.
3 checks passed
Meta description: 99 characters
Your meta description is 99 characters: “Practical sales strategy, enterprise deal support, and fractional leadership for growing B2B teams.”.
One H1 headline
Your main headline reads: “Turn sales complexity into forward motion.”.
Title: 57 characters
Your title is a healthy 57 characters: “Keith Haig | Enterprise Sales Advisor & Fractional Leader”.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://keithhaig.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (386 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://keithhaig.com/privacy and https://keithhaig.com/accessibility use the same meta description. A description written for each page earns more clicks.
2 pages with very little text
https://keithhaig.com/resources and https://keithhaig.com/accessibility have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 internal pages checked
We fetched 3 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 3 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 386 words of copy
The homepage carries about 386 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start a conversation”.
2 calls to action
The homepage has 2 calls to action, for example “Start a conversation” and “Contact”.
1 short form
A short form (6 fields at most) is right on the homepage, asking for an email.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keithhaig.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on keithhaig.com, including 4 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.