kellyduval.com website review

About 858 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

8 third-party services load with your homepage (Squarespace, Google CDN and Google Tag Manager and others), adding 2.7 MB and 1.0 s of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

About 159 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.

Squarespace costs a phone 624 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

2 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google CDN costs a phone 279 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

11 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 files are served with short cache lifetimes, so returning visitors download them again (1 KiB).

The first text or image appears after 11.6 s on a phone. Good is under 1.8 s.

Your largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Freelance writer for B2B SaaS & tech companies”.

The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

9 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 114 requests on a phone: scripts 2.0 MB (75), other files 471 KiB (5) and fonts 255 KiB (11). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 elements hidden from screen readers can still receive keyboard focus.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/63f62558ef73880d90c…”.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 32 pages on kellyduval.com and 20 external pages.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://kellyduval.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://kellyduval.com/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://kellyduval.com/home all use the title “Kelly Duval | Freelance writer for B2B SaaS & tech”. Search engines can't tell which page to show for a search, so each competes with the others.

https://kellyduval.com/portfolio has no meta description, so Google writes the search snippet from whatever text it finds.

https://kellyduval.com/portfolio/where-are-you-really-from-multiculturalism-and-belonging-in-a-changing-finland and https://kellyduval.com/portfolio/i-cant-play-the-victim-the-immigrant-women-tackling-adult-loneliness-in-finland use the same meta description. A description written for each page earns more clicks.

https://kellyduval.com/portfolio/i-moved-from-canada-to-finland-back-to-where-my-family-comes-from-it-redefined-my-idea-of-home, https://kellyduval.com/portfolio/where-are-you-really-from-multiculturalism-and-belonging-in-a-changing-finland, https://kellyduval.com/portfolio/i-cant-play-the-victim-the-immigrant-women-tackling-adult-loneliness-in-finland, https://kellyduval.com/portfolio/your-legal-partner-in-e-mobility-compliance-made-easy, https://kellyduval.com/portfolio/why-helsinkis-medtech-innovation-ecosystem-attracted-an-indian-investor and https://kellyduval.com/portfolio/the-goldilocks-city-smart-city-piloting-in-helsinki have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/63f62558ef73880d90c99833/62/5c5a…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,448 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.