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kemana.com website review

Visit site (opens in a new tab)Reviewed 24 October 202629 issues · 77 checks

This review found 29 issues worth fixing on kemana.com, 13 of them high impact, across 77 checks. The most urgent: framerusercontent.com adds 3.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of kemana.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kemana.com at 0.6 s0.6 s
  2. kemana.com at 1.2 s1.2 s
  3. kemana.com at 1.7 s1.7 s
  4. kemana.com at 2.3 s2.3 s
  5. kemana.com at 2.9 s2.9 s
  6. kemana.com at 3.5 s3.5 s
  7. kemana.com at 4.1 s4.1 s
  8. kemana.com at 4.6 s4.6 s

Speed

8 to fix35
  • framerusercontent.com adds 3.6 s

    3.6 s

    framerusercontent.com costs a phone 3.6 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 15.5 s

    A phone's processor spends 15.5 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,292 HTML elements

    The page has 5,292 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (framerusercontent.com, Google Tag Manager and framer.com and others), adding 19.9 MB and 3.9 s of main-thread time.

  • gumlet.io adds 0 ms

    0 ms

    gumlet.io costs a phone 0 ms of main-thread work and 18.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    600 ms · 330 KiB

    About 330 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 565 ms. During a long task the page ignores taps.

  • Improve image delivery

    44 KiB

    4 images could be 44 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    16 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 49 ms

    49 ms

    Your server sent the HTML in 49 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix36
  • Total Blocking Time: 3.2 s

    3.2 s

    Scripts block taps and scrolling for 3.2 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Imagine.”.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 20.1 MB in 88 requests

    20.1 MB

    Your homepage downloads 20.1 MB in 88 requests on a phone: media 18.4 MB (5), scripts 947 KiB (25) and images 449 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 5.7 g of CO₂ per visit

    5.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.70 g of CO₂e: 684.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (120 elements)

    All page content should be contained by landmarks: 120 elements on the page fail this check, rated moderate by axe-core.

  • 22 form fields without a label

    22 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

2 checks passed
  • Every image has alt text

    All 180 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8592
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 183 internal links, 9 external

    The homepage links to 183 pages on kemana.com and 9 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Kemana builds AI-powered ecommerce experiences on Shopify and other leading platforms, combining UX design, implementat…”.

  • One H1 headline

    Your main headline reads: “Imagine. Design. Build.”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Global Ecommerce & AI Commerce Agency | Kemana”.

  • Canonical URL set

    The canonical URL is https://kemana.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kemana.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,541 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kemana.com/llms.txt (45 KiB, 181 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 14 small tap targets

    14 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 15-field form

    Your longest form asks for 15 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,650 words of copy

    The homepage carries about 1,650 words of visible text.

4 checks passed
  • 27 calls to action

    The homepage has 27 calls to action, for example “LEARN MORE”, “CONTACT US” and “Learn More”.

  • Social proof on the page

    Social proof on the homepage: 59 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kemana.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Framer
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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