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kemmler.de website review

Visit site (opens in a new tab)Reviewed 1 November 202639 issues · 87 checks

This review found 39 issues worth fixing on kemmler.de, 13 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.2 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
222 ms185 msMay 9Oct 24204 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026196 ms
May 16, 2026195 ms
May 23, 2026196 ms
May 30, 2026199 ms
Jun 6, 2026200 ms
Jun 13, 2026199 ms
Jun 20, 2026198 ms
Jun 27, 2026198 ms
Jul 4, 2026194 ms
Jul 11, 2026189 ms
Jul 18, 2026191 ms
Jul 25, 2026191 ms
Aug 1, 2026202 ms
Aug 8, 2026212 ms
Aug 15, 2026215 ms
Aug 22, 2026217 ms
Aug 29, 2026218 ms
Sep 5, 2026214 ms
Sep 12, 2026212 ms
Sep 19, 2026212 ms
Sep 26, 2026207 ms
Oct 3, 2026205 ms
Oct 10, 2026203 ms
Oct 17, 2026202 ms
Oct 24, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kemmler.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kemmler.de at 0.6 s0.6 s
  2. kemmler.de at 1.1 s1.1 s
  3. kemmler.de at 1.7 s1.7 s
  4. kemmler.de at 2.2 s2.2 s
  5. kemmler.de at 2.8 s2.8 s
  6. kemmler.de at 3.4 s3.4 s
  7. kemmler.de at 3.9 s3.9 s
  8. kemmler.de at 4.5 s4.5 s

Speed

10 to fix59
  • Render-blocking requests

    2.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 587 KiB

    About 587 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    550 ms · 228 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (228 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (Usercentrics CMP, Google Tag Manager and varify.io and others), adding 923 KiB and 542 ms of main-thread time.

  • Usercentrics CMP adds 424 ms

    424 ms

    Usercentrics CMP costs a phone 424 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 107 KiB

    About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 332 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,630 HTML elements

    The page has 2,630 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    103 KiB

    3 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 126 ms

    126 ms

    Your server sent the HTML in 126 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.52

    0.52

    For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “IDS Kemmler”.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user INP: 282 ms

    282 ms

    Real visitors wait 282 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 218 ms

    218 ms

    Scripts block taps and scrolling for 218 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 776 ms

    776 ms

    Real visitors wait 776 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.7 MB in 169 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 169 requests on a phone: images 1.5 MB (96), scripts 1.3 MB (45) and fonts 671 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Kachel_Onlineshop_Digitalisierung_AKG (2).webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9190
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 117 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 454 internal links, 21 external

    The homepage links to 454 pages on kemmler.de and 21 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Kemmler Baustoffe Onlineshop ✓ Der Baustoffhandel für Heimwerker und Profis ✓ Alles für Hochbau, Tiefbau & Gartenbau ✓ …”.

  • One H1 headline

    Your main headline reads: “Kemmler Baustoffe Online Shop – Ihr Baustoffhandel”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Kemmler: Baustoffe online kaufen | kemmler.de”.

  • Canonical URL set

    The canonical URL is https://www.kemmler.de/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kemmler.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.kemmler.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,621 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.kemmler.de/kontakt/frage-zum-produkt is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.kemmler.de/neues-online-konto-mit-kundennummer-erstellen/gewerbekundenkonto and https://www.kemmler.de/kontakt/frage-zum-produkt have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.kemmler.de/kontakt/frage-zum-produkt has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.kemmler.de/neues-online-konto-mit-kundennummer-erstellen/gewerbekundenkonto has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.kemmler.de/sortiment took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    284 of 291 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,667 words of copy

    The homepage carries about 2,667 words of visible text.

3 checks passed
  • Social proof on the page

    Social proof on the homepage: 29 testimonial or review blocks, 17 customer or partner logos and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kemmler.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
GoDaddy

Company

Founded
1885
Headquarters
Tübingen

Upkeep, stack, hiring and company data from programmable.info

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