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kenzzi.com website review
Visit site (opens in a new tab)Reviewed 5 November 202620 issues · 64 checks
This review found 20 issues worth fixing on kenzzi.com, 4 of them high impact, across 64 checks. The most urgent: no social proof. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,730 of 94,833 reviewed websitesbeats 90%
- #3,735 of 51,004 online storesbeats 89%
- #3,621 of 46,126 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 83 ms |
| May 23, 2026 | 82 ms |
| May 30, 2026 | 81 ms |
| Jun 6, 2026 | 83 ms |
| Jun 13, 2026 | 85 ms |
| Jun 20, 2026 | 86 ms |
| Jun 27, 2026 | 86 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 86 ms |
| Jul 18, 2026 | 86 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 92 ms |
| Aug 15, 2026 | 89 ms |
| Aug 22, 2026 | 89 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 94 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 92 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 88 ms |
| Oct 31, 2026 | 90 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused JavaScript
580 ms · 106 KiBAbout 106 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 580 ms faster on a phone.
Improve image delivery
500 ms · 81 KiB2 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Klaviyo adds 236 ms
236 msKlaviyo costs a phone 236 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 910 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Klaviyo, Google CDN and Shopify and others), adding 493 KiB and 342 ms of main-thread time.
Reduce unused CSS
280 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 22 KiB8 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.7 s
10.7 sYour largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.8 s
10.8 sThe page becomes fully interactive after 10.8 s. Good is under 3.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 83 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 592 ms
592 msReal visitors wait 592 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 123 ms
123 msScripts block the page for only 123 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 167 requests
2.4 MBYour homepage downloads 2.4 MB in 167 requests on a phone: images 1.0 MB (21), other files 636 KiB (72) and scripts 589 KiB (62). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 82.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
44 internal links, 15 external
The homepage links to 44 pages on kenzzi.com and 15 external pages.
7 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Do your own laser hair removal at home with the Kenzzi IPL Laser Hair Removal Handset. Hairless, smooth skin in just a …”.
One H1 headline
Your main headline reads: “Kenzzi”.
Title: 35 characters
Your title is a healthy 35 characters: “Laser Hair Removal at Home | Kenzzi”.
Canonical URL set
The canonical URL is https://kenzzi.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kenzzi.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://kenzzi.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://kenzzi.com/collections/all, https://kenzzi.com/policies/privacy-policy, https://kenzzi.com/policies/terms-of-service and https://kenzzi.com/pages/faqs have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://kenzzi.com/pages/faqs has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://kenzzi.com/pages/mens-electric-shave-warranty, https://kenzzi.com/pages/ipliceusawarranty, https://kenzzi.com/pages/ipliceguarantee and https://kenzzi.com/pages/salon-pro-hair-dryer-warranty took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 624 words of copy
The homepage carries about 624 words of visible text.
3 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Subscribe”, “learn more” and “shop now at walmart”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kenzzi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
goaffpro.com · klaviyo.com · stamped.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Auckland
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on kenzzi.com, including 10 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.